What are the responsibilities and job description for the Digital Marketing Manager position at Milwaukee Rep?
Description
POSITION SUMMARY:
The Digital Marketing Manager supports the organization’s mission by helping to create engaging digital communications pieces that build awareness, highlight programming, and support revenue goals. Working under the guidance of the Director of Marketing, this position develops, assembles, and distributes social media content and email campaigns that reflect the theater’s brand, priorities and messaging.
Major Duties And Responsibilities Include
Social Media Content
REQUIREMENTS OF THE POSITION
Experience And Knowledge
The physical conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
POSITION SUMMARY:
The Digital Marketing Manager supports the organization’s mission by helping to create engaging digital communications pieces that build awareness, highlight programming, and support revenue goals. Working under the guidance of the Director of Marketing, this position develops, assembles, and distributes social media content and email campaigns that reflect the theater’s brand, priorities and messaging.
Major Duties And Responsibilities Include
Social Media Content
- Plan and assemble a daily social media schedule that reflects the full scope of the theater’s work and priorities, including productions, ticket promotions, donor initiatives, education programs, and institutional visibility.
- Draft copy and prepare graphics and content aligned with brand standards and organizational messaging direction.
- Coordinate posting and scheduling across platforms, ensuring accuracy, clarity, and consistency.
- Support online engagement through thoughtful, professional interactions with followers where appropriate and directed.
- Help monitor general performance trends to inform ongoing planning and refinements.
- Attend live events as assigned to serve as one of Milwaukee Rep’s social media content generators, with duties that could include live posting, photography and additional staff support.
- Working closely with the Director of Marketing, create visually compelling and on-brand email communications pieces including show promotions, announcements, newsletters, donor messaging, and organizational updates via Wordfly.
- Follow established brand guidelines, and messaging direction to ensure accuracy, clarity, accessibility, and strong visual presentation in all email communications.
- Track performance indicators to support continual improvement.
- Maintain and update digital content displayed on internal lobby and hallway monitors, ensuring information remains timely, accurate, visually engaging, and aligned with current programming and priorities.
- Update theater marquee with content supporting institutional visibility, audience communication, and promotional needs.
- Contribute to Marketing Department’s event planning, coordination and execution.
- Manage online calendar listings for shows and events.
- Support and collaborate with other marketing team members on a project-by-project basis.
- Attend staff meetings, marketing meetings and other meetings as required.
- Other duties as needed or assigned.
REQUIREMENTS OF THE POSITION
Experience And Knowledge
- Excellent writing, grammar, and communication skills.
- Familiarity with managing social media platforms for an organization.
- Experience working in email platforms such as Mailchimp, Constant Contact, WordFly, or similar preferred.
- Design skills and familiarity with Canva, Adobe Creative Suite, or similar tools.
- Strong organizational skills with the ability to manage multiple deadlines.
- Collaborative mindset with openness to feedback and direction.
- Ability to work in a collaborative and detailed oriented environment.
- Interest in theater or the arts in general.
- 2–3 years of experience in marketing, communications, digital media, or related work; nonprofit or arts experience preferred.
- Ability to work occasional evening and weekends.
- Ability to pass a background check in accordance with state and/or Federal laws.
The physical conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to stand, sit, or walk for up to 2 hours at a time.
- In-person communication.
- Job requires use of close vision.
- Communicate well with a diverse group of colleagues.
- Demonstrate an aptitude and eagerness to learn new skills and processes when necessary.
- Solve problems and engage in creative thinking about challenges individually and in a group environment.
- Are able to accept and incorporate feedback.
- Have excellent interpersonal, teamwork, and diplomacy skills and ability to be self-directed and take initiative.
- Demonstrates an understanding of historical and institutional racism in the American theatre and/or a willingness to commit to learning and to the mission, vision, and values of the theater in areas of Equity, Diversity, and Inclusion efforts both in the workplace and in our community.