Digital Marketing Manager

COMPANY OVERVIEW

Operating for over a quarter-century, Artemax is a dynamic and innovative manufacturing company committed to both quality and customer satisfaction. Providing superior wristbands and identification products, applications and services to customers and exciting events worldwide, our focus on excellence extends beyond our products to encompass our workplace culture as well. With a wealth of history and expertise, Artemax is dedicated to creating opportunity and growth for every employee.

POSITION SUMMARY

We are seeking an experienced Digital Marketing Manager to lead and execute our digital growth strategy across paid media, email marketing, SEO, and organic digital channels. This role requires a data-driven, performance-focused marketer who can combine strategic vision with hands-on campaign management. You will be responsible for driving measurable business results through acquisition, engagement, and retention while also building long-term digital brand equity. 

The ideal candidate is equally comfortable setting strategy, managing budgets, and rolling up their sleeves to optimize campaigns. You will collaborate closely with internal teams, agency partners, and cross-functional stakeholders to ensure our digital presence is innovative, effective, and continuously optimized. 

KEY RESPONSIBILITIES

Digital Strategy & Planning 

• Develop and implement a holistic digital marketing roadmap that drives brand awareness, customer acquisition, and retention. 
• Align marketing objectives with overall business goals to maximize digital ROI. 
• Partner with leadership to set budget allocations, KPIs, and performance benchmarks across channels. 
• Stay on top of digital trends, platforms, and emerging technologies to ensure a competitive edge. 

Paid Media (Performance Marketing) 

• Own strategy and execution for paid advertising campaigns across Google Ads, Meta, LinkedIn, programmatic, and other platforms. 
• Manage media budgets for several brands (seven figures ) and continuously optimize ROI, CAC, and LTV. 
• Oversee creative testing, audience targeting, bid strategy, and remarketing campaigns. 
• Collaborate with agencies or external partners to maximize campaign performance. 

Email & Lifecycle Marketing 

• Lead email marketing strategy and execution including campaign planning, segmentation, personalization, and testing. 
• Build automated lifecycle programs (welcome, nurture, abandoned cart, win-back, re-engagement, etc.). 
• Collaborate with design and content teams to deliver high-performing creative and copy. 
• Monitor KPIs (open rates, CTR, conversions) and optimize campaigns accordingly. 

Organic Growth (SEO & Content) 

• Oversee and execute SEO strategy including keyword research, on-page optimization, technical SEO, and link-building. 
• Partner with content and web teams to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture. 
• Monitor organic search performance and identify opportunities for growth. 
• Ensure integration of SEO with social and content strategies for maximum visibility. 

Analytics & Optimization 

• Manage digital dashboards and track KPIs across all channels. 
• Use advanced analytics, attribution modeling, and BI/reporting tools (Google Analytics, Looker, Tableau, etc.) to assess performance. 
• Conduct ongoing A/B and multivariate testing across  ad creative, email, and landing pages. 
• Translate insights into clear recommendations for optimization and budget reallocations. 

Cross-Functional Collaboration 

• Partner with creative, product, and sales teams to ensure digital campaigns align with broader business initiatives. 
• Coordinate with external agencies and technology partners to enhance channel performance. 
• Act as a thought leader within the organization on digital best practices and trends. 

This list of responsibilities is not all inclusive and is subject to expansion to encompass additional duties and responsibilities as determined by management as needed.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience). 
  • 5–7 years of hands-on digital marketing experience with proven success in paid media, email, and SEO. 
  • Strong track record of performance marketing success with measurable ROI. 
  • Advanced proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms. 
  • Experience with email marketing platforms (e.g., Klaviyo, HubSpot, Marketo, or similar). 
  • Deep understanding of SEO best practices, analytics, and tools (SEMrush, Ahrefs, Screaming Frog). 
  • Analytical mindset with expertise in Google Analytics, attribution, and BI/reporting tools. 
  • Strong project management skills and the ability to thrive in a fast-paced, high-growth environment. 
  • Excellent communication and collaboration skills across teams and stakeholders. 

BENEFITS
 At Artemax, we offer free lunch every day for all employees, along with a competitive benefits package which includes, but is not limited to, the following:

• Medical, dental and vision insurance 
• A 401(k) plan with competitive matching program
• Employee Assistance Program (EAP)
• Short-Term and Long-Term Disability 
• Life insurance 
• Personal Time off 
• Paid holidays and more! 

EQUAL OPPORTUNITY

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The above job description is only intended to be a summary of the position's responsibilities and does not include all duties that may be required to satisfactorily perform the job. I understand that the employer has the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change. I also understand that this job description does not constitute a contract of employment nor alter my status as an at will employee.