Senior Manager Ecommerce

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

• Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.

• Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.

• Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.

• Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.

• Inclusive mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The ROLE:

The Senior Manager, Ecommerce is the strategic and operational leader responsible for owning Website Operations (including daily site management, health, and development partnership), executing Site Merchandising and Product Lifecycle strategy, leading Forecasting, Analytics & Promotions, and managing the entire E-CRM/Retention program. This role ensures flawless execution through Cross-Functional Leadership and management of all external partners.

What YOU’ll do:

Website & Ecommerce Operations

• Own daily management of the ecommerce site (Shopify or SFCC), including content updates, product catalog accuracy, promotional setup, QA, and troubleshooting.
• Ensure site health across UX, navigation, accessibility, security, speed, and compliance.
• Maintain evergreen content (FAQ, policy pages, store hours), upload data files, generate QR codes, and manage templates/components.
• Partner with development teams to resolve bugs, implement enhancements, and manage roadmap priorities.

Site Merchandising, SEO & Product Lifecycle

• Execute merchandising strategy to drive discovery, conversion, and sell-through; audit PDP/PLP content for accuracy and quality.
• Own seasonal product uploads and ensure complete product data (features, fit, descriptions, imagery, technical details).
• Manage product lifecycle onsite—newness, inventory availability, back-in-stock, pricing updates, and end-of-life transitions.
• Monitor inbound inventory to distribution centers and maintain accurate digital stock; partner with logistics/warehouse and customer care.
• Support onsite SEO strategy (metadata, PDP optimization, site structure) to improve organic visibility and traffic.

Forecasting, Analytics, Promotions & Campaign Planning

• Contribute to SKU-level ecommerce forecasting, balancing sales trends, promo cadence, and inventory needs.
• Develop and maintain tracking, tagging, and attribution models across paid, CRM, and affiliate channels.
• Analyze weekly/monthly ecommerce performance and present insights and recommendations to leadership.
• Own ecommerce marketing calendar and execute promotional strategies including discounts, seasonal events, GWPs, bundles, and sale pricing.
• Provide weekend/holiday support during key promotional windows to ensure flawless execution.

E-CRM, Email & SMS (Klaviyo)

• Own CRM calendar, lifecycle flows, campaign planning, segmentation, and retention strategy.
• Partner with creative, marketing, and merchandising to align messaging and inventory priorities across email/SMS and site.
• Manage deliverability, cadence, list health, A/B testing, and reporting to improve engagement and conversion.
• Ensure alignment between onsite merchandising, inventory availability, and CRM product pushes.

Cross-Functional Leadership & Partner Management

• Act as liaison between creative, product, logistics, warehouse, customer care, and development partners to ensure smooth execution across all ecommerce initiatives.
• Manage external development agencies—scoping work, negotiating agreements, setting expectations, and ensuring timely delivery.
• Facilitate communication and manage project timelines for product launches, content updates, and technical releases.
• Provide product knowledge to customer care and support CX improvements, including monitoring and moderating product reviews.

Why you’ll love being part of MILK MAKEUP:

• Flexible time off: We provide a generous PTO program, paid company holidays, summer fridays, and more.

• Health wellbeing support: We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.

• Family accommodations: We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.

• Employee care: We offer employees 100% paid leave for up to 12 weeks following their own illness.

• Professional growth development: We have a comprehensive program to support your growth at Milk Makeup, lunch learns, DEI led training sessions, and a learning and development program.

• Hybrid work model: We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.

• MMU swag: We want you to get familiar with our new drops and re-up on any of your fave products.