Senior Manager, Amazon

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

• Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.

• Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.

• Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.

• Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.

• Inclusive mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The ROLE:

The Senior Manager, Amazon is the strategic owner and operational lead for the entire Milk Makeup business on the Amazon platform. This role is responsible for setting the channel strategy, managing the P&L, and driving accelerated, profitable growth. The Senior Manager acts as the sole internal channel expert, reports directly to the VP of Digital Growth, and directs the efforts of external agency partners.

What YOU’ll do:

Strategy & Financial Ownership:

• Own the Amazon P&L and financial forecast. Establish and meet annual sales and profitability targets for Milk Makeup.
• Develop and execute the comprehensive Amazon channel strategy (1P/3P), including strategy, objectives, tactics, and scheduling that align with and achieve defined financial goals.
• Control and allocate advertising budgets to optimize ROAS (Return on Ad Spend) and overall channel profitability.

Execution & Agency Command:

• Serve as the primary daily contact for the Amazon agency. Direct the agency's priorities, manage relationship calls, and hold them accountable for performance across all operational and advertising KPIs.
• Lead the launch process for all new products, overseeing the agency for execution from initial set-up to inventory receipt.
• Manage and optimize the full marketing funnel, utilizing AMS and Amazon DSP campaigns.

Operational & Cross-Functional Leadership:

• Own all content and creative on Amazon (A Content, Brand Store, PDPs), working with both internal (Brand, Creative) and external teams to translate the brand message effectively.
• Own the merchandising and event calendar on Amazon, coordinating closely with the Seller/Vendor Manager on promotional opportunities.
• Lead collaboration with cross-functional teams, including Operations, Brand, Creative, and Finance, ensuring alignment and operational excellence across the business.
• Work closely with the Operations team and agencies to ensure healthy inventory levels and timely receipt of goods.

Reporting & Advisory:

• Act as the internal subject matter expert and primary educator for the VP of Digital Growth and leadership on all Amazon matters.
• Report on channel strategy performance against KPIs on a weekly and monthly basis, providing clear insights and analysis of key business drivers.
• Review market research and performance marketing data to anticipate competition and market trends, and translate consumer data into new ideas and optimization possibilities.

We’d like YOU to have:

• 4 years of direct, success-driven experience managing a high-volume business on Amazon Seller and/or Vendor Central.
• Proven mastery of Amazon P&L management and budgeting for sizable spends.
• Mandatory experience managing and directing external agencies to achieve predefined business outcomes.
• Deep understanding of key performance marketing metrics including CAC, LTV, and ROAS.
• Superior communication and presentation skills required to advise and influence senior leadership.
• Strong analytical skills; demonstrated ability to use analysis and metrics to drive continuous improvement and decision making.
• Exceptional organizational, prioritization, and time management skills; ability to work under pressure to meet deadlines.
• Self-starter with high autonomy; comfortable operating in a fast-paced, ambiguous environment.

Why you’ll love being part of MILK MAKEUP:

• Flexible time off: We provide a generous PTO program, paid company holidays, summer fridays, and more.

• Health wellbeing support: We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.

• Family accommodations: We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.

• Employee care: We offer employees 100% paid leave for up to 12 weeks following their own illness.

• Professional growth development: We have a comprehensive program to support your growth at Milk Makeup, lunch learns, DEI led training sessions, and a learning and development program.

• Hybrid work model: We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.

• MMU swag: We want you to get familiar with our new drops and re-up on any of your fave products.