Director Digital Marketing and Content Creator- Independent Contractor-1099

Job Title: Director of Digital Marketing & Content Strategy
Organization: Nationwide Healthcare Services & Milford Wellness Village
Location: Delaware (On-Site with Multi-Site Travel Required)
Employment Type: Independent Contractor (1099)

About Us

Nationwide Healthcare Services operates seven skilled nursing and rehabilitation centers across Delaware, alongside Milford Wellness Village — a collaborative healthcare and workforce development campus serving the broader community.

We are committed to compassionate care, workforce excellence, and community impact. As we expand our footprint and strengthen our brand presence, we are seeking a dynamic digital leader to unify and elevate our marketing strategy across all locations.

Position Overview

We are seeking a strategic, hands-on Director of Digital Marketing & Content Strategy to lead digital branding, storytelling, recruitment marketing, and online engagement across seven nursing homes and Milford Wellness Village.

This individual will own the digital voice of the organization — driving measurable growth in census support, recruitment visibility, community awareness, and brand positioning.

This is not a passive social media role. It requires initiative, creativity, operational discipline, and executive-level reporting capability.

Core Responsibilities

Strategic Leadership

• Develop and execute a unified digital marketing strategy across all facilities

• Standardize brand messaging while honoring individual facility identities

• Align digital initiatives with census growth, workforce recruitment, and community outreach goals

• Present performance dashboards to executive leadership

Content Creation & Production

• Capture on-site photo and video content at facilities and campus events

• Produce short-form and long-form video storytelling (resident life, staff highlights, clinical excellence, community partnerships)

• Oversee social media calendars for all entities

• Manage reputation marketing and online review engagement

Multi-Site Brand Management

• Ensure consistency in branding across seven nursing centers and Milford Wellness Village

• Collaborate with facility administrators and department leaders to identify content opportunities

• Support community event promotion and partnership visibility

Paid & Organic Growth

• Manage paid digital campaigns (Meta, Google, LinkedIn)

• Optimize SEO and website visibility

• Track ROI and conversion metrics

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field

• 5 years of progressive digital marketing experience (multi-location experience preferred)

• Strong portfolio demonstrating video production, social media growth, and brand campaigns

• Experience in healthcare marketing preferred

• Proficiency in analytics platforms and paid advertising management

• Excellent storytelling, copywriting, and visual communication skills

Equipment Requirement

Candidates must provide their own professional-grade content creation equipment, including:

• DSLR or mirrorless camera

• Video and audio recording equipment

• Lighting equipment

• Editing software and laptop capable of professional content production