Associate Media Director

About Mile Marker

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com.

About the role

The Associate Media Director will work cohesively within a client-centric pod structure, scaling end-to-end media plans and working with our analytics COE to drive results. The ideal candidate will possess strong strategic and execution skills with the ability to present their thinking to team members and clients alike. He/She is responsible for the performance of their team and the overall media plans executed on behalf of their clients. Strong understanding of digital platforms as well as traditional media will support their success. This is a remote/hybrid role with Mile Marker headquartered in New York City.

What you'll do

• Drive the development of innovative media strategies to propel brand growth, turning insights into actionable plans
• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
• Ability to see how performance and brand media come together, using that understanding to create and present full-funnel media goals, objectives, and success metrics
• Own the success of client media engagements, providing effective communication, project management, and creative problem-solving
• Act as a point of contact with AdTech partners, inventory suppliers, and data providers
• Coordinate with Digital, Traditional, Biddable, and Analytics teams to enhance campaign effectiveness and maximize conversion.
• Translate client goals into compelling and well-supported media recommendations & strategies, ensuring alignment with target audiences.
• Craft and execute media plans, including skilled negotiation and media buying.
• Manage strategic planning processes, including budget allocation and persuasive presentation creation.
• Oversee the development of tactical plans from RFP to final presentation, ensuring precision and creativity.
• Create and present strategic proposals and client POVs, collaborating with internal teams.
• Assume full responsibility for campaign planning, demonstrating expertise in market and audience dynamics.
• Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.
• Direct the workflow of Planning, Activation & Biddable Media teams, ensuring adherence to best practices and strategic optimizations.

Qualifications

• 6-9 years media planning/buying.
• 2 years experience at a hands-on agency
• 3 Years managing & mentoring media planning & buying teams
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
• Strong experience optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
• Working knowledge of DTC, OTC and CPG verticals a plus
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail