Marketing Coordinator

Department: Marketing

Reports to: MiEntertainment Group Partners & Director of Marketing

Location: Michigan (Hybrid; remote and on-site venue and festival work required)

Type: Full-time or Hourly (based on experience)

MiEntertainment Group is a Michigan-based live entertainment company producing concerts and music festivals throughout the Midwest and Atlantic Canada. We work with artists, agents, venues, sponsors, and local partners to create unforgettable live music experiences. From club shows to large-scale outdoor festivals, our team does it all, including talent buying, production, marketing, brand, and community partnerships.

We’re looking for a Marketing Coordinator who loves live music and knows how to keep campaigns organized, creative, and moving fast. You’ll help bring shows and festivals to life through digital marketing, social media, promotions, and on-site event support. If you’re detail-oriented, creative, and thrive in a fast-paced environment, this role is for you.

Marketing Campaigns

• Help plan and execute marketing campaigns for concerts and festivals
• Keep track of timelines, assets, and deliverables so nothing falls through the cracks
• Assist with campaign reporting and post-show recaps

Social & Digital

• Schedule and post content across social platforms (Instagram, Facebook, TikTok, etc.)
• Assist with paid digital and social ads
• Monitor engagement, comments, and DMs
• Support email & SMS marketing campaigns (announcements, on-sales, reminders)

Content & Creative

• Coordinate marketing assets like graphics, videos, and promo copy
• Maintain content calendars and marketing schedules
• Make sure all marketing stays on brand and on message

Event & Street-Level Marketing

• Help coordinate contests, giveaways, and influencer activations
• Support on-site marketing during concerts and festivals (signage, credentials, content capture)
• Assist with street team coordination of flyering and grassroots marketing

Organization & Support

• Help track marketing budgets, invoices, and expenses
• Support the sponsor and media partner deliverables
• Keep digital files and assets organized and easy to find

• 1–3 years of experience in marketing, promotions, events, or a related field
• A genuine passion for live music, concerts, and festivals
• Strong organizational skills and attention to detail
• Comfortable juggling multiple shows and deadlines at once
• Solid written and verbal communication skills
• Willingness to work nights and weekends when shows and festivals are happening

• Experience with promoting ticketed live events
• Experience with social media scheduling tools
• Familiarity with Meta Ads Manager or Google Ads
• Experience with email marketing platforms (Hive.co, Mailchimp)
• Basic analytics or reporting experience
• Canva or Adobe Creative Suite skills

This role may be hired as hourly or salaried, depending on experience and availability:

• Hourly: $20–$25 per hour
• Salary: $40,000–$50,000 annually

Final compensation will be based on experience, skill set, and role classification.

• Paid opportunities to work at concerts and festivals
• A creative, music-driven team environment
• Room to grow within the live entertainment industry
• Benefits, PTO, travel, comp tickets, etc.