Coordinator, Marketing

The Marketing Coordinator role with the Lansing Lugnuts is a great opportunity to begin your career in sports and entertainment marketing. This position will provide hands-on experience in supporting the team’s marketing, promotions, and community outreach efforts. The Marketing Coordinator will assist with social media, digital content, in-game promotions, and grassroots marketing, helping create memorable experiences for our fans both inside and outside the ballpark.

 

Off-Season / Non-Game Days

·       Assist with creating and scheduling content for social media platforms, email newsletters, and the team website.

·       Support the design and distribution of marketing materials, including flyers, posters, and promotional graphics.

·       Help organize community appearances, grassroots marketing initiatives, and special events.

·       Assist in coordinating promotional campaigns and sponsorship activations.

·       Maintain calendars, files, and marketing assets to ensure campaigns run smoothly.

·       Provide general administrative support to the Marketing department as needed.

Game Days

·       Assist with the execution of in-game promotions, theme nights, and fan engagement activities.

·       Support sponsor activations by preparing materials, distributing giveaways, and assisting with contests.

·       Capture photos, videos, and fan content for social media and marketing use.

·       Provide hands-on support for the entertainment team to ensure fans have a great game-day experience.

 

·       Bachelor’s degree in Marketing, Communications, Sports Management, or related field (or working toward completion), OR relevant internship/volunteer experience.

·       Strong written and verbal communication skills.

·       Familiarity with social media platforms (Instagram, TikTok, Facebook, X/Twitter) and basic design tools (Canva, Adobe Creative Suite, or similar).

·       Ability to stay organized, manage multiple tasks, and meet deadlines.

·       A positive, team-oriented attitude with willingness to learn and take on new challenges.

·       Ability to work evenings, weekends, and holidays as needed.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.