What are the responsibilities and job description for the Lead Prospect Relationship Coordinator position at MID-WEST TEXTILE, LLC?
Key Responsibilities
1. Inbound Lead Management (Zoho CRM Administration)
Monitor and manage all incoming leads from Facebook and digital marketing campaigns across Chile, El Salvador, Guatemala, the United States, and future markets.
Ensure all leads are accurately entered, categorized, and updated in Zoho CRM.
Maintain organized and up-to-date records for all inbound inquiries.
2. Lead Qualification & Vetting
Review lead form submissions and conduct initial outreach via WhatsApp and/or email.
Assess buyer legitimacy, purchasing capacity (especially bulk), import eligibility, and level of interest.
Classify leads as Hot, Warm, Cold, or Unqualified based on defined criteria.
3. Lead Distribution & Assignment
Assign qualified leads to the appropriate sales managers based on geographic region and opportunity level.
Ensure no lead remains unassigned or inactive within the CRM system.
Monitor lead flow to maintain balanced distribution across the sales team.
4. CRM Data Integrity & Pipeline Management
Maintain accurate lead status, pipeline stages, notes, and activity tracking within Zoho CRM.
Enforce consistent follow-up processes and timelines.
Identify and escalate inactive leads or missed follow-ups to management.
5. Reporting & Performance Visibility
Generate regular reports on lead activity, conversion rates, response times, and pipeline health.
Collaborate with management to define and track key performance metrics (KPIs).
Provide insights to improve lead quality and sales efficiency.
Additional Responsibilities
Cross-trained to support the Domestic Sales Cashier role as needed.
Perform other duties as assigned by the supervisor.
Qualifications & Requirements
Education & Experience
Proficiency in Microsoft Office (Excel, Word, Outlook).
Experience managing inbound leads from digital platforms (Facebook, Instagram, etc.).
Strong understanding of social media lead generation.
Skills
Bilingual: Fluent in English and Spanish.
Strong communication and interpersonal skills.
Excellent time management and organizational abilities.
Customer satisfaction-oriented mindset.
Proactive, detail-oriented, and eager to learn.
Strong computer and CRM system skills (Zoho CRM preferred).
Work Schedule
Monday to Friday
7:00 AM – 3:30 PM
Physical Requirements
Primarily an indoor work environment.
Ability to stand for extended periods.
Perform repetitive tasks as required.
Working Conditions
Fast-paced, high-volume work environment requiring multitasking and attention to detail.
NOTE: The above statements are intended to describe the general nature and level of work being performed by this position. They are not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.