Demo

Digital Marketing & Brand Coordinator

MID AMERICA MOTORWORKS INC
Effingham, IL Full Time
POSTED ON 10/26/2026
AVAILABLE BEFORE 2/6/2027
Benefits:
  • 401(k)
  • Employee discounts
  • Paid time off
  • Flexible schedule

Part-Time Social Media & Brand Coordinator

Mid America Motorworks
About the Role
Mid America Motorworks, a family-owned specialty automotive parts business serving Corvette and classic VW enthusiasts since 1974, is looking for a part-time Social Media & Brand Coordinator to grow our digital presence, drive email/SMS marketing performance, maintain brand consistency, and support our enthusiast community.
Schedule: Part-time, hybrid — two days in-office, one half-day remote (weekend/evening flexibility needed for club events and shows).

Responsibilities
  • Social Media Management — Plan, curate, and monitor content across Facebook, Instagram, X, and YouTube. Engage with followers/customers, shoot and edit original video content, and coordinate a weekly posting schedule.

  • Content Calendar Ownership — Build and maintain a seasonal content calendar, aligning posts with promotions, product launches, inventory timing, and the natural seasonality of the Corvette and VW markets (e.g. show season, holiday sales, winter storage/prep content).

  • Email & SMS Marketing (Klaviyo) — Own or co-own Klaviyo campaign creation, flow building (welcome series, abandoned cart, post-purchase, win-back), list segmentation, and A/B testing. Coordinate the email/SMS calendar alongside the social calendar so messaging is unified across channels. Track open/click/conversion performance and iterate based on results — this is a growth priority for the business.

  • Brand & Influencer Collaboration — Identify and build relationships with relevant automotive influencers/content creators (Corvette and VW space); coordinate collaborations, gifting, or paid partnerships that align with brand guidelines; track performance/ROI of influencer content.

  • Club & Event Outreach — Proactively reach out to enthusiast clubs and event organizers to coordinate MAM attendance at shows and gatherings; serve as the primary point of contact and relationship-builder with clubs.

  • Event Promotion & Communication — Get event/attendance information posted across social channels and communicated internally and externally ahead of time.

  • Third-Party Website Oversight — Monitor, post, and source content for third-party/partner websites to maximize brand visibility and reach.

  • Design & Brand Compliance — Use Adobe Creative Suite or Canva to produce on-brand graphics; apply and help enforce our brand book (visuals, tone, logo usage) across internal and external communications, including in influencer partnerships.

  • Customer Engagement & Issue Response — Monitor and respond to comments/messages; follow a defined protocol for handling public complaints or negative feedback, escalating to a manager when needed since this role often operates without direct oversight in the moment.

  • Analytics & Reporting — Track performance via Google Analytics, Meta Business Suite, and Klaviyo dashboards; interpret data and recommend content/strategy adjustments on a regular reporting cadence.

  • Digital Banner Management — Maintain and update digital banners on internal and external sites, aligned with seasonal promotions and product specials.

  • Print & Traditional Media — Design and maintain print magazine ads; assist in writing and pitching editorial pieces to enthusiast magazines and other traditional media outlets, ensuring consistency with brand voice and visual identity.


Qualifications
  • Experience managing brand social accounts (portfolio/examples requested)

  • Klaviyo experience strongly preferred — flow building, segmentation, campaign performance analysis; this channel is a key growth focus

  • Shopify experience a strong plus (understanding product/inventory sync with email and social)

  • Ability to shoot and edit video (phone or camera acceptable; editing in CapCut, Premiere Rush, or similar)

  • Working knowledge of Adobe (Photoshop/Illustrator) or Canva

  • Familiarity with Google Analytics and Meta Business Suite

  • Experience with influencer outreach, negotiation, or partnership coordination a plus

  • Strong written communication skills; copywriting experience a plus

  • Comfortable with outreach/relationship-building (phone, email) to clubs, event organizers, and content creators

  • Sound judgment for customer-facing situations, including de-escalation and knowing when to loop in a manager

  • Understanding of seasonal sales cycles a plus

  • Automotive interest a plus, especially Corvette or air-cooled VW culture

  • Reliable transportation for occasional local event attendance

Flexible work from home options available.

Salary : $24 - $26

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Digital Marketing & Brand Coordinator?

Sign up to receive alerts about other jobs on the Digital Marketing & Brand Coordinator career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$59,538 - $75,127
Income Estimation: 
$72,471 - $90,896
Income Estimation: 
$142,054 - $186,265
Income Estimation: 
$67,690 - $89,760
Income Estimation: 
$68,562 - $85,985
Income Estimation: 
$94,086 - $122,178
Income Estimation: 
$94,794 - $126,331
Income Estimation: 
$85,429 - $107,235
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other Digital Marketing & Brand Coordinator jobs in the Effingham, IL area that may be a better fit.

  • Jack Flash Stores Effingham, IL
  • Jack Flash is a growing, family-owned retailer headquartered in Effingham, IL. We operate 18 store locations which include convenience stores, truck stops,... more
  • 1 Month Ago

  • Kimball International Jasper, IN
  • The ideal candidate would be located near our Jasper, IN headquarters and work primarily from this location. Position Overview We are seeking a creative an... more
  • 4 Days Ago

AI Assistant is available now!

Feel free to start your new journey!