What are the responsibilities and job description for the Brand Marketing Intern- Jasper, IN position at Kimball International?
The ideal candidate would be located near our Jasper, IN headquarters and work primarily from this location.
Position Overview
We are seeking a creative and motivated Marketing Intern to join our team for a summer internship supporting our Workplace, Health, and Hospitality Brands (Kimball International: Workplace & Health and Kimball Hospitality). This position is designed for college-level students who have a passion for marketing and branding. The intern will have the opportunity to gain hands-on experience in marketing strategies, campaign planning, communications, and implementation contributing to the enhancement of our brand presence.
Responsibilities
Hospitality Brand Focus
Note: The specific responsibilities may vary based on company needs and the intern's skill set; this job description provides a general overview of what can be expected from this position during a summer internship program at our organization.
Position Overview
We are seeking a creative and motivated Marketing Intern to join our team for a summer internship supporting our Workplace, Health, and Hospitality Brands (Kimball International: Workplace & Health and Kimball Hospitality). This position is designed for college-level students who have a passion for marketing and branding. The intern will have the opportunity to gain hands-on experience in marketing strategies, campaign planning, communications, and implementation contributing to the enhancement of our brand presence.
Responsibilities
Hospitality Brand Focus
- Assist with marketing campaigns and projects: generate engaging content (graphics, photos, etc) for variety of outputs including but not limited to social media, website, literature, and other promotional materials related
- Support showroom staging and hospitality tours
- Contribute to social media: work closely with the marketing team to create innovative ideas, content creation, scheduling, and engagement strategies that align with our brand's messaging and target audience to improve metrics
- Conduct market research: gather market data on industry trends in interior design and the hospitality industry, as well as competitors' activities to identify potential opportunities or areas of improvement.
- Maintain project documentation: keep track of project progress by maintaining records as projects progress during the internship period
- Assist with marketing campaigns tailored to the workplace and health sectors
- Contribute to social media: work closely with the marketing team to create innovative ideas, content creation, scheduling, and engagement strategies that align with our brand's messaging and target audience to improve metrics
- Convert images for web optimization: work with the brand digital team to resize and convert images according to outlined plan
- Review brand standards and resources: work with the brand team to identify and update existing product resources to align and adhere to brand standards
- Facilitate case studies: work with brand team to complete case study projects including communication, story development, wireframing, and deployment
- Assist with website support: work with the digital marketing team on SEO, analytics, reporting, and other optimization efforts such as filters and search functions
- Maintain project documentation: keep track of project progress by maintaining records as projects progress during the internship period
- Currently enrolled in a college-level program related to marketing (or relevant field)
- Strong creativity and organizational skills with an eye for detail
- Proficiency in Adobe and Canva programs are helpful
- Excellent written and verbal communication skills
- Familiarity with social media platforms (Instagram, Pinterest etc.) and their best practices is desirable
- Ability to work independently as well as collaboratively within a team environment
- Strong organizational skills with the ability to manage multiple tasks simultaneously
Note: The specific responsibilities may vary based on company needs and the intern's skill set; this job description provides a general overview of what can be expected from this position during a summer internship program at our organization.