Marketing Content Specialist

Marketing/Communications/Business Development

Troy, MI

ID: 126-397

Full-Time/Regular

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in south east Michigan, over 450 team members, 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades. We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press thirteen years in a row.

If you have a passion for helping people and providing exceptional and dependable service, we want you on our team!

Overview of Responsibility: Develops social media and financial education content that aligns with brand standards and strategic goals for all delivery channels, including written and digital. Collaborates with internal and external stakeholders to deliver effective marketing communications that align with MSGCU’s mission, vision, and values.

• Financial Education Creation: Creates financial education content across all channels, including blogs, social media, infographics, and video to improve member financial literacy and engagement. Stays informed with relevant research, market trends, and the economic environment to direct new content creation to support members’ financial success and the overall marketing calendar. Maintains and leads the relationship with interactive financial education vendor(s) to maintain quality, expand utilization, and maximize value. Analyzes and evaluates new and existing financial education opportunities for impact and value and recommends new educational content creation. Maintains proficiency in financial literacy to ensure accuracy and credibility of content.
• Social Media Management: Plans, creates, publishes, and analyzes social media content strategies that increase brand awareness, engagement, marketing goals, and audience growth. Creates and publishes platform-specific content, including graphics, photos, and video to drive interaction and visibility. Provides community management and supports online reputation management by escalating reviews and comments across social media and online review sites to ensure MSGCU’s positive reputation and strong member satisfaction ratings remain. Researches and recommends emerging trends, platforms and/or online reputation management best practices to improve performance and expand reach.
• Website and Digital Content Support: Creates digital content in a variety of formats in accordance with corporate, department, and campaign goals. Supports MSGCU’s growth efforts by optimizing website copy to increase traffic and improve key performance metrics. Works with stakeholders to ensure content aligns with objectives, enhances the member experience, and protects MSGCU’s brand.
• Communication Support: Supports communication plans and develops communications to deliver relevant and timely content aligned with the organization’s brand, values, mission, and corporate positioning. Identifies and leverages the best channels and methods to achieve objectives and implements tactics accordingly.
  
  

Core Competencies

• Member Focus: Builds strong relationships (internal/external) and delivers member-centric communications that effectively share our story and keep members informed and enthusiastic.
• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm, meticulous attention to detail, and high quality standards. Persists in accomplishing objectives despite obstacles and setbacks. Successfully prioritizes tasks and meets tight deadlines; possesses project management skills to manage work intake and delivery.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals using structured and detailed work plans. Anticipates and adjusts contingency plans to effectively manage unplanned requests and changing priorities. Evaluates progress against established goals to recommend adjustments that improve results.
• Collaborates: Builds partnerships and works collaboratively with others to produce creative and effective communications. Uses a consultative approach to gain an understanding of goals and objectives in order to develop an appropriate course of action. Comfortable managing cross-functional communications projects.
• Communicates Effectively: Develops and delivers multi-mode communications (original work product and reviewed/edited materials) using strong writing and editing skills. Effectively distills, organizes, and conveys complex information in a logical, visually pleasing, and user-friendly manner. Respects subtle changes in tone when writing for various audiences.
• Instills Trust: Gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues.
• Self-Development: Actively seeks new ways to grow and be challenged using formal and informal development channels.
• Manages Ambiguity: Operates effectively even when things are not certain or the way forward is not clear. Ability to make significant progress and remain calm and confident when dealing with uncertainty. Maintains a positive attitude in high pressure situations.
  
  

Education And Experience Requirements

• Bachelor’s degree in Communications, Marketing or related field required; and
• 2 years of writing experience including:
• Experience with content development, preference to in-person curriculum
• Experience with digital content generation
• Preferred experience includes video content creation and editing, Adobe Creative Suite (PhotoShop, InDesign Illustrator, Premiere Pro, etc.), web/portal software including basic HTML; creation of visually effective graphics, and financial services products. Proficiency in Microsoft Office software.