Senior Director, Business Solutions

Position Summary

The Sr. Director of Business Solutions will serve as a senior, cross-functional leader responsible for transforming data into actionable strategies that drive growth across ticket sales, sponsorship, and marketing. This role combines the analytical rigor of a process specialist with the strategic oversight of a commercial leader — ensuring the organization leverages Salesforce, analytics, and insights to maximize revenue opportunities and operational efficiency.

This leader will evolve from managing CRM systems to developing a fully integrated Business Solutions function, bridging departments to enhance sales effectiveness, optimize marketing segmentation, and activate data-driven decision-making across the business.

Essential Functions

Strategic Leadership & Business Integration

• Lead the onboarding of Salesforce cross-departmental process optimization.
• Act as a strategic advisor across Ticket Sales, Sponsorship, and Marketing to align departmental goals through actionable data frameworks and reporting tools.
• Build systems and processes that enable data democratization across the business.
  
  

Ticket Sales Enablement

• Oversee Salesforce operations, driving automation of campaign build out and reporting
• Lead strategic customer journey mapping across all lead generation and direct sales campaigns
• Generate insights on campaign performance, ticketing trends, and fan behavior to inform dynamic pricing, retention programs, and targeted outreach.
• Partner with sales leadership to create dashboards and predictive models for forecasting and pipeline management.
  
  

Sponsorship Strategy & Data Activation

• Collaborate with the Partnerships team to identify whitespace categories, develop prospecting lists, and create category insight decks that drive new revenue.
• Support the creation of platform-based sponsorship opportunities through CRM and analytics insights, ensuring alignment between brand strategy and sales execution.
  
  

Marketing Insights & Persona Development

• Support the Marketing function by analyzing fan and customer data to create persona recommendations, segmentation strategies, and audience targeting models.
• Develop and maintain the organization’s marketing database, ensuring data integrity, enrichment, and consistency across touchpoints.
• Collaborate with marketing leadership to turn insights into actionable campaigns that drive engagement, conversion, and retention.
• Identify database growth opportunities through lookalike modeling, retargeting, and audience expansion strategies.
  
  

Systems & Process Optimization

• Direct Salesforce configuration, customization, and integration with other business tools to support evolving business needs.
• Standardize reporting, workflows, and automation processes across departments to improve collaboration and efficiency.
• Lead training initiatives to ensure organization-wide adoption of Salesforce tools and data-driven culture.
  
  

Technical Requirements

• Proficiency in customizing and creating CRM entities within Salesforce CRM
• Proficiency in understanding and implementing business workflows and processes
• Managing Salesforce roles, profiles, sharing rules, workflows, and groups
• Importing sales department leads, contacts, and other data
• Training new employees about company policies and procedures for selling products or services
• Performing database maintenance tasks, including diagnostic tests and duplicate entry cleansing.
  
  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.