Adobe Target Developer

A Senior Adobe Target Developer is responsible for designing, building, and maintaining personalization and digital experimentation (A/B and multivariate testing) solutions across an enterprise's web and mobile applications. They stand at the intersection of data analytics, frontend development, and marketing strategy.

Key Responsibilities

    •    Test Architecture & Implementation: Design and deploy complex A/B tests, multivariate tests (MVT), and automated personalization campaigns across web, mobile apps, and server-side

    •    Platform Integration: Connect Adobe Target with the broader Adobe Experience Cloud, particularly Adobe Analytics (https://experienceleague.adobe.com/en/docs/target-dev/developer/overview) for tracking and Adobe Real-Time Customer Data Platform (RTCDP) or Adobe Audience Manager for audience segmentation.

    •    Custom Code & Scripting: Write advanced JavaScript, HTML, and CSS to handle flicker handling, modify webpage elements dynamically, and manipulate custom data layers. 

    •    API Management: Utilize Adobe Target Delivery, Admin, Profile, and Recommendations APIs to build non-browser or server-side personalization (e.g., for mobile apps or IoT screens). 

    •    Tag Management: Manage data collections using tag management platforms like Adobe Journey Optimizer (AJO) or Adobe Launch/Data Collection SDKs. 

Technical Requirements & Qualifications

    •    Experience: Usually 5 to 8 years in frontend development, with at least 3–5 years dedicated specifically to the Adobe Experience Cloud ecosystem. 

    •    Core Languages: Elite proficiency in modern client-side JavaScript, TypeScript, HTML5, and CSS3. 

    •    Framework Familiarity: Experience with Single Page Application (SPA) frameworks like React, Angular, or Vue.js, ensuring that Target code doesn't interfere with app performance.

    •    Testing Toolset: Expert knowledge of the Target Web SDK (at.js) and mobile Adobe Experience Platform Mobile SDKs 

    •    Education & Certifications: A Bachelor's degree in Computer Science or related field. Holding an Adobe Certified Expert (ACE) - Adobe Target Developer certification is highly preferred for senior positions.