Social Media Manager

The Social Media Manager works closely with the Social Media Director to advance department goals in developing the College’s social media strategy and related activities. This position manages the day-to-day content creation and oversees the creation of organic and paid content as well as campaigns of the College’s social media accounts. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees.

• Plans, designs, and executes multiple paid ad campaigns for Miami Dade College academic programs and events
• Manages organic and paid content for Miami Dade College on social media platforms including Facebook, Twitter, Instagram, LinkedIn, among others
• Creates timelines and tracks progress of multiple ad campaigns making sure they are on time and on budget
• Oversees and reports analytics for particular initiatives, organic/paid campaigns and ensures continued content effectiveness
• Leverages market data to develop content campaigns that enhance materials and connect with students and the community
• Collaborates with Social Media Director and Visual Content Developer to produce high quality content that showcases Miami Dade College
• Designs and creates eye-catching, shareable content that resonates with each social platform’s unique audience
• Explores innovative ways to engage and grow the size and quality of audience
• Develops standards, systems, work flow and best practices for content creation, distribution maintenance and retrieval
• Performs other duties as assigned

• Master’s degree from a regionally accredited institution in related field of study and two (2) years of professional experience in social media, marketing or public relations; or Bachelor’s degree from a regionally accredited institution in a related field of study and four (6) years of professional experience in social media, marketing or public relations.
• All degrees must be from a regionally accredited institution
• Knowledge and understanding of College organization, goals and objectives, and policies and procedures
• Proficiency with using major social media platforms for business applications and personal use
• Possess excellent organizational and communication skills (both oral and written)
• Possess digital media buying experience and ability to report on analytics for digital campaigns
• Demonstrated ability with software including Adobe Creative Suite, Sprout Social, Microsoft Office software
• Possess thoughtful, creative and strategic thinking, and problem-solving skills
• Possess expertise in writing and editing for diverse platforms, including print and electronic
• Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standards
• Ability to work under pressure and set priorities within a fast-paced environment
• Ability to work flexible hours that can include weekends and evenings
• Ability to write effective copy in different styles for Facebook, Twitter, YouTube, websites, etc.
• Ability to travel to various campus locations as needed
• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty, and staff

The final candidate is to successfully complete a background screening and reference check process.