What are the responsibilities and job description for the Digital Marketing & Customer Analytics Manager position at MGM Resorts International Operations, Inc.?
Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Digital Marketing & Customer Analytics Manager plays a critical role in turning complex digital data into clear, actionable insights that drive growth across MGM Resorts International’s portfolio of iconic brands. This role leads data storytelling across digital marketing platforms, focusing on channel performance, attribution modeling, media spend effectiveness, A/B testing, customer engagement, and booking behaviors. Your work will directly influence strategy, optimization, and investment decisions across MGM’s digital ecosystem. THE DAY-TO-DAY: Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations. Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior. Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy. Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers. Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution. Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems. Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units. Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies. THE IDEAL CANDIDATE: Bachelor’s degree required 2 years of prior relevant professional experience required Experience writing and executing code (e.g., SQL, Python, Azure Databricks) Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics Strong analytical and quantitative skills with the ability to assess financial and business impact Proven ability to identify problems quickly and deliver data-driven solutions Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed Excellent written, verbal, and presentation communication skills Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment Strong attention to detail with a commitment to accuracy, consistency, and quality THE PERKS & BENEFITS: Prioritize your wellness, access programs crafted to nurture your mental and physical health. Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond! Savor delicious meals for free in our employee dining room. Park with ease—whether you're on or off shift, it's free! From healthcare to financial support and generous time-off options, we’ve got you covered. Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities. VIEW JOB DESCRIPTION: https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12135 Are you ready to JOIN THE SHOW? Apply today! At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at talent@mgmresorts.com We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our privacy policy and commitment to diversity and inclusion, please visit http://www.mgmresorts.com/careers. For California residents, also see our California Privacy Notice that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.