Marketing Strategies Manager

At MGIC, we take pride in knowing that what we do matters. As pioneers of private mortgage insurance, we help people achieve homeownership sooner - making affordable low-down-payment mortgages a reality. Our efforts have helped more than 14 million people get the keys to their own homes sooner than otherwise possible. Every position is critical to our company's success - from the analytical to the technical; from the strategic to the tactical. The customer-facing roles to behind-the-scenes experts, we're all part of one team. We're an organization with a national footprint that's large enough to never lack for a new challenge, but small enough for an opportunity to make an impact and influence decisions. Come make a difference at MGIC.

PURPOSE

Directs the teams responsible for development, implementation and oversight of customer segmentation strategies.

Primary Duties And Responsibilities

The following statements describe the general nature of work performed by people assigned to this job, may not be performed by all individuals in this job, and are not a complete list of all job duties required.

Management/Leadership

• Manages a team of direct reports. Leads and develops employees into a highly effective team by setting clear performance objectives and goals, regular and honest feedback, and individual development plans.
• Reviews workload across the team and effectively manages the process by appropriate work distribution. Provides feedback to ensure team members understand the role that they play and provides timely and effective direction.
• Responsible for the selection, performance evaluation, and salary administration of co-workers.
• Manages the operational and fiscal activities of the department including staffing levels, budgets, operational controls and processes, and financial goals.
• Analyzes business processes and issues. Manages departmental policies, procedures, and standards to enhance efficiency and work quality.
• Develops solutions to problems with consideration for department goals.
• Leads team through the process of change both within the department and throughout the organization to achieve results related to MGIC’s corporate strategy.
  
  

Responsibilities specific to this role:

• Identify customer segments and cohorts for marketing strategies, considering customer segmentation, institution type, buying behavior and other customer attributes
• Lead efforts to identify and develop content supporting segment/cohort strategies
• Lead execution of segment/cohort marketing strategies
• Direct digital strategies advancing segment/cohort marketing
• Lead our 4th sales channel (Marketing Sales) efforts, establishing its goals and objectives and measuring its performance
• Work closely with data analysts to establish metrics to measure effectiveness of segment/cohort strategies
• Coordinate segment/cohort strategies with Sales Team and account strategies to ensure alignment
• Work closely with Brand Management, Product Management, and other market engagement strategists to coordinate and align efforts
  
  

Qualifications

Experience: More than 7 years of directly related/recent experience.

Required Skills/ Background:

• Marketing strategy development
• Digital marketing strategy
• Content marketing
• Conversion rate optimization
• Segment/cohort research and analysis
• Strategic; distills complexity and leads
• Ability to develop plans and direct resources to achieve them
• Ability to understand and communicate complex financial concepts
  
  

FLSA: This position qualifies for the Administrative exemption as the employee is required to exercise discretion and independent judgment in working with key decision makers at MGIC.

DISCLAIMER (Americans with Disabilities Act) - All job responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

Pay Range:

$107,300.00 - $182,410.00

This range aligns with current market data and reflects our commitment to competitive and equitable compensation. Salary offers are based on factors such as experience, skills, education, and training. The range may vary in certain locations to reflect local market conditions. It is not typical to initiate pay at the top of the range to account for internal equity and allow for future and continued salary growth

Enjoy these benefits from day one:

• Competitive Salary & pay-for-performance bonus
• Financial Benefits (401k with company match, profit sharing, HSA, wellness program)
• On-site Fitness Center and classes (corporate office)
• Paid-time off and paid company holidays
• Business casual dress
  
  

For additional information about MGIC and to apply, please visit our website at www.mgic.com/careers.

Note to all recruitment agencies:

MGIC does not accept unsolicited agency resumes. Any unsolicited resumes sent to MGIC, directly or indirectly, will be considered MGIC property. MGIC is not responsible for any agency fees associated with unsolicited resumes. A recruiting agency must have a valid, written and fully executed agency agreement to assist with a requisition.