What are the responsibilities and job description for the Digital Marketing Coordinator position at MFUSED?
The Role
The Digital Marketing Coordinator ensures MFUSED’s digital presence operates with excellence — supporting website updates, email campaigns, SEO initiatives, paid media reporting, and CRM management. This role executes day-to-day digital tasks that bring MFUSED’s brand campaigns and product launches to life across multiple platforms.
While not a creative development role, this position requires a strong eye for detail and a solid understanding of how content, data, and digital systems work together to deliver great brand experiences. The ideal candidate is organized, technically capable, and eager to learn within a collaborative, high-performing marketing team.
What You’ll Do
- Website Maintenance & Content Updates
- Support day-to-day website updates including product listings, event pages, and promotional content.
- Coordinate with creative and product teams to ensure visuals, copy, and assets are accurate and compliant.
- Partner with vendors and developers to troubleshoot and enhance website functionality.
- Search Engine Optimization (SEO)
- Implement keyword strategies and page optimizations to improve organic visibility.
- Maintain metadata, site structure, and basic SEO best practices.
- Collaborate with external SEO partners to track and report on performance metrics.
- Email & CRM Execution
- Build and deploy email campaigns using approved content and templates.
- Manage audience segmentation, contact list hygiene, and automated workflows in HubSpot.
- Track performance metrics (open rates, CTRs, unsubscribes) and deliver insights to improve campaign results.
- Digital Advertising Support
- Assist in trafficking assets and updating creative for paid search, display, and social campaigns managed by internal or agency partners.
- Monitor live campaigns for accuracy, correct tagging, and optimization opportunities.
- Consolidate ad performance data and communicate results to the marketing team.
- Analytics & Reporting
- Monitor digital KPIs in Google Analytics 4 (GA4) and HubSpot dashboards.
- Compile and summarize monthly performance data for leadership review.
- Support Marketing Operations by validating tracking accuracy and tagging consistency.
- Cross-Functional Collaboration
- Work closely with Brand, Channel, and Product Marketing to ensure digital campaigns reflect broader brand goals.
- Coordinate with Marketing Operations and Compliance on asset approval and data governance.
- Collaborate with agencies to ensure timelines and deliverables are met across digital channels.
What You Bring
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).
- 2 years of experience in digital marketing or campaign execution, preferably within cannabis, CPG, or retail.
- Practical knowledge of CRM tools, email platforms, and analytics systems (HubSpot and GA4 experience preferred).
- Familiarity with basic web management tools and SEO best practices.
- Proficiency in Microsoft Office, Google Workspace, and project management tools (Asana or similar).
- Detail-oriented with strong organizational and communication skills.
- Comfort working with data and basic performance metrics.
- Ability to coordinate multiple projects, meet deadlines, and work cross-functionally.
- A proactive mindset with a willingness to learn new digital tools and technologies.
Physical Demands / Work Environment
This position is based on-site at MFUSED’s Scottsdale headquarters. The role involves frequent computer-based work and collaboration with internal and external teams. Reasonable accommodations will be made in accordance with applicable law.
Equal Employment Opportunity Statement
MFUSED is an equal opportunity employer committed to diversity, equity, and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.
Why Join MFUSED
At MFUSED, precision and passion power everything we do. As the Digital Marketing Coordinator, you’ll help ensure our online presence is accurate, effective, and evolving — supporting a marketing team that blends creativity with operational excellence. This is an opportunity to build your digital marketing skills while contributing to one of the most innovative and trusted brands in cannabis.