What are the responsibilities and job description for the Marketing - Performance Marketing Manager position at Metro Credit Union?
Company Overview
Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.2 billion in assets. Metro provides a full range of financial products to more than 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.
Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman’s Best of 2025 awards; and recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek. Learn more at MetroCU.org.
Position Summary
The Performance Marketing Manager is a high‑impact, hybrid role that blends strategic leadership with strong analytical partnership. Reporting to the Vice President, Growth Marketing, this role leads the strategic direction and performance outcomes of Metro’s digital paid media ecosystem while serving as a key marketing analytics and insights leader across the organization.
You will guide paid media strategy across search, social, display, video, and emerging channels—working closely with agency partners responsible for day‑to‑day optimization—while translating complex performance data and outputs into clear, actionable insights that drive measurable growth, member acquisition, and return on investment. This role is ideal for a data‑driven marketer who excels at setting direction, interpreting results, and influencing decisions through data‑backed storytelling.
What You’ll Do
At Metro Credit Union, you’ll be part of a growing, mission‑driven organization that values innovation, collaboration, and community impact. We invest in our people and provide meaningful opportunities for growth, learning, and long‑term success.
Comprehensive Benefits
$96,000 - $130,000
The salary range listed provides a general expectation for this role. Final compensation is based on experience, unique strengths, and the impact you are expected to make. Metro Credit Union also offers a competitive benefits package and additional perks that contribute to total compensation.
About Metro Credit Union
Established in 1926, Metro Credit Union is a high‑performing, financially sound, not‑for‑profit financial cooperative owned by and operated for its members. With more than 220,000 members and a strong community focus, our mission is to help individuals, businesses, and nonprofit organizations reach their goals through quality banking solutions that strengthen the communities we serve.
Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.2 billion in assets. Metro provides a full range of financial products to more than 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.
Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman’s Best of 2025 awards; and recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek. Learn more at MetroCU.org.
Position Summary
The Performance Marketing Manager is a high‑impact, hybrid role that blends strategic leadership with strong analytical partnership. Reporting to the Vice President, Growth Marketing, this role leads the strategic direction and performance outcomes of Metro’s digital paid media ecosystem while serving as a key marketing analytics and insights leader across the organization.
You will guide paid media strategy across search, social, display, video, and emerging channels—working closely with agency partners responsible for day‑to‑day optimization—while translating complex performance data and outputs into clear, actionable insights that drive measurable growth, member acquisition, and return on investment. This role is ideal for a data‑driven marketer who excels at setting direction, interpreting results, and influencing decisions through data‑backed storytelling.
What You’ll Do
- Lead the strategic direction and performance oversight of paid media campaigns across search, paid social, display, video, CTV, and emerging channels, in close partnership with agency teams responsible for execution and optimization.
- Forecast media spend and performance to support effective budget allocation, pacing, and growth planning.
- Serve as the primary point of contact for paid media agency partners, ensuring alignment on strategy, performance expectations, outputs, and accountability.
- Aggregate and analyze marketing performance data and outputs across platforms, including GA4, campaign platforms, Marketing Mix Modeling (MMM), and Multi‑Touch Attribution (MTA) outputs.
- Translate data into insights using statistical analysis and data visualization to inform decision‑making and clearly communicate results to stakeholders.
- Design and oversee A/B tests, incrementality tests, geo‑lift studies, and other test‑and‑learn initiatives to guide marketing investment decisions.
- Partner closely with Strategic Intelligence, Product, Finance, Sales, and Marketing teams to align performance marketing strategies with broader business goals.
- Provide data‑driven feedback to creative teams and agencies to improve messaging, creative effectiveness, and channel performance.
- Maintain data integrity by overseeing UTM standards, event definitions, and analytics best practices across platforms.
- Identify opportunities to maximize product adoption, cross‑selling, market penetration, and new member acquisition through performance marketing insights.
- Leverage external data sources (census, competitive, and market data) to identify growth opportunities, refine targeting strategies, and deepen understanding of member behavior.
- Stay current on industry trends, emerging channels (including AEO), and best practices in performance marketing and measurement.
- A strong balance of strategic thinking and analytical leadership.
- Comfort guiding agency partners rather than personally executing every optimization.
- A passion for data, experimentation, and continuous improvement.
- The ability to translate complex analyses into clear, compelling insights.
- Confidence collaborating cross‑functionally and presenting to stakeholders at varying levels of seniority.
- Bachelor’s degree in Marketing, Business, Statistics, or a related quantitative field strongly preferred.
- Minimum of 5 years of experience in performance marketing, marketing analytics, or a related role.
- Experience working in either an agency environment or an in‑house marketing team (financial services experience preferred).
- Experience working with platforms such as Google Ads, Meta Ads Manager, and DSPs.
- Proficiency with analytics and visualization tools such as Google Analytics (GA4), Tableau, Power BI, or similar.
- Working knowledge of Excel and data analysis techniques; experience with SQL and Snowflake considered a plus.
- Familiarity with CDP, CRM, and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce, GrowthLoop).
- Strong understanding of digital marketing channels including search, paid social, display, video, CTV, email, affiliate, SEO, and AEO.
- Knowledge of attribution models, measurement frameworks, and market research methodologies.
- Excellent problem‑solving, communication, and presentation skills.
- General office environment.
- Highly stationary role with frequent computer use.
- Minimum days in office per week: 3 (Tuesday and Wednesday required)
- Minimum days in office during onboarding: 5 days per week
- 4x10 schedule eligible: Yes
At Metro Credit Union, you’ll be part of a growing, mission‑driven organization that values innovation, collaboration, and community impact. We invest in our people and provide meaningful opportunities for growth, learning, and long‑term success.
Comprehensive Benefits
- Health, Dental, and Vision coverage for employees working 20 hours per week, with Metro contributing toward premiums and copays and offering 100% coverage on prescription copays.
- Annual bonus eligibility and a vesting annual retention bonus.
- Three weeks of paid vacation plus 11 paid holidays.
- 401(k) with matching and Safe Harbor Plan—Metro contributes 3% regardless of employee contribution.
- Wellness incentives, Employee Assistance Program, Flexible Spending Accounts, and a broad range of voluntary benefits.
- Access to no‑interest loans and $150 per quarter reimbursement for wellness and lifestyle expenses.
- Pet insurance discounts.
- Tuition assistance for job‑related education (after one year of service).
- Exceptional in‑house training and individualized development plans.
$96,000 - $130,000
The salary range listed provides a general expectation for this role. Final compensation is based on experience, unique strengths, and the impact you are expected to make. Metro Credit Union also offers a competitive benefits package and additional perks that contribute to total compensation.
About Metro Credit Union
Established in 1926, Metro Credit Union is a high‑performing, financially sound, not‑for‑profit financial cooperative owned by and operated for its members. With more than 220,000 members and a strong community focus, our mission is to help individuals, businesses, and nonprofit organizations reach their goals through quality banking solutions that strengthen the communities we serve.
Salary : $96,000 - $130,000