What are the responsibilities and job description for the Communications & Engagement Lead position at MetLife?
The Opportunity
The National Accounts Communication and Engagement Lead (CEL) is a strategic communications and enrollment expert responsible for developing and executing end-to-end engagement strategies that drive employee participation, utilization, and retention.
Partnering closely with the National Accounts Sales and Service team, this role supports the growth of MetLife’s benefits product portfolio by influencing enrollment outcomes and improving employees’ understanding and appreciation of their benefits. The CEL uses data-driven insights on eligibility, participation, engagement, lapse, and utilization to design communication strategies that enhance employee education and engagement as well as long-term value for employer clients through retention and persistency.
This role provides pre-sale and post-sale support, including managing RFP responses, participating in finalist opportunities, and implementing new business, while also collaborating across internal teams to deliver a seamless experience for the employer and their employees.
Key Responsibilities
The National Accounts Communication and Engagement Lead (CEL) is a strategic communications and enrollment expert responsible for developing and executing end-to-end engagement strategies that drive employee participation, utilization, and retention.
Partnering closely with the National Accounts Sales and Service team, this role supports the growth of MetLife’s benefits product portfolio by influencing enrollment outcomes and improving employees’ understanding and appreciation of their benefits. The CEL uses data-driven insights on eligibility, participation, engagement, lapse, and utilization to design communication strategies that enhance employee education and engagement as well as long-term value for employer clients through retention and persistency.
This role provides pre-sale and post-sale support, including managing RFP responses, participating in finalist opportunities, and implementing new business, while also collaborating across internal teams to deliver a seamless experience for the employer and their employees.
Key Responsibilities
- Develop and execute data-driven communication and engagement strategies that improve enrollment, utilization, and retention outcomes.
- Partner with National Accounts Sales and Service teams and other internal partners to analyze customer and plan data to provide consultative guidance on holistic engagement solutions and enrollment strategies by measuring effectiveness, identifying opportunities, and recommending improvements.
- Leverage consultative techniques to review communication strategies, requirements, deliverables, and alternatives aimed at driving enhancements to the employee experience throughout the year, not just during enrollment - driving awareness, education, utilization, and improve retention.
- Lead end-to-end communication planning and opportunity pipeline management across the customer lifecycle, from RFP through implementation and ongoing engagement, navigating the complexities of operational processes and tools.
- Manage a customer block, ensuring high-quality delivery, strong relationships, and alignment with business goals.
- 7 years of experience in communications consulting, benefits consulting, or a related role.
- Proven experience working independently and strategically with employer clients and cross-functional teams, exhibiting an understanding of the end-to-end process to execute communication initiatives.
- Strong analytical skills with the ability to translate data into actionable engagement strategies specific to an employer.
- Excellent presentation, written, and verbal communication skills with a consultative approach and ability to “read the room” through focus on strategic, innovative techniques that resonate most with the employer client.
- Bachelor's degree or equivalent experience.
- Experience in the insurance industry (sales, product, marketing, or wholesaling) with a strong understanding of MetLife’s products and services.
- Knowledge of employee benefits and enrollment and engagement strategies.
- Strong project management skills with the ability to manage multiple priorities.
- A natural curiosity to try innovative techniques to engage employers/customers both in person and virtually