Sr Digital Marketing Specialist

Job Description

JOB SUMMARY:

Reporting to the Manager, Digital Marketing, the Sr. Digital Marketing Specialist plays a key role in the Marketing and Communications department by supporting our clients email strategy, social media, paid search, paid media, and other digital channels. They will work closely with other members of Marketing, Creative Services, Communications, Digital Strategy, IT, and other departments to build, integrate, and measure campaigns in support of the strategic objectives. They will regularly analyze, report, and suggest continuous improvements for these digital channels.

Essential Functions

• Leads the coordination of email communications across the organization and responsible for the successful execution include logging requests, approving timing, requesting list pull from ITS, building templates, ensuring copy & layout are approved editing, proofreading, and scheduling.
• Works closely with the Manager, Digital Marketing, Creative and Communications teams in developing and maintaining a system to coordinate the cadence of emails to audiences to ensure we are optimizing engagement and improving metric performance.
• Works with the Manager, Digital Marketing, to develop, manage, and implement the social media strategy. This includes understanding and utilizing the latest in social media technology, researching new trends, analyzing, and reporting on strategy effectiveness and coordinating with the Creative and Communications teams to build the social media copy calendar.
• Works with the Manager, Digital Marketing, to develop, manage, and implement paid search and/or paid media.
• Builds and manages campaigns on various paid ad platforms such as Google, Bing, Yahoo, Amazon, Meta, LinkedIn, Snap Chat, TikTok, etc. that align with SOA strategic goals.
• Maintains campaign changes such as key features, budget, duration, keywords, supporting copy, supporting links, supporting graphics, etc.
• Participates and plays lead role in weekly Production meetings providing traffic coordination and support.
• Assists the Manager, Digital Marketing in the development and management of Marcom department goals. This includes conducting check-in meetings, providing performance updates, due dates, and communicating key changes/updates to the team.
  
  

Education And Experience Required

• Bachelor’s degree preferred in related field or equivalent experience.
• Minimum of three (5) years’ experience in marketing.
• Excellent verbal and written communications skills, including some familiarity with AP Style.
• Proficient in project management software and shared file platform.
• Proficient at Microsoft Office: Word, PowerPoint, and Excel.
• Experience working with advanced email marketing platforms; marketing automation platforms (preferred).
• Experience working with the most popular social media platforms and social media management platforms.
  
  

KNOWLEDGE, SKILLS, AND ABILITIES? include competencies that may be representative, but not all inclusive, of those commonly associated with this position.

• Ability to communicate effectively with people and other departments.
• Ability to exhibit professionalism in representing the organization both internally and externally.
• Ability to work under pressure and meet tight deadlines in a fast-paced environment.
• Ability to make objective decisions using sound judgment.
• Ability to handle multiple tasks simultaneously with a strong attention to detail.
• Ability to serve and function effectively as a member of an interdisciplinary and multi-talented team.
  
  

WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job)

• Ability to work in a remote and hybrid environment.
• Sitting for long periods of time
• Some lifting
• Ability to work in noise levels found in cubicle atmosphere.
• Some travel required (less than 5%)
  
  

EQUIPMENT USED TO PERFORM THE JOB (may be representative, but not all inclusive, of those commonly associated with this position)

• Standard office equipment
• Personal computer including computer software (Microsoft Office, Excel, and PowerPoint)
  
  

PHYSICAL ABILITIES commonly associated with the performance of the functions of this job, with or without reasonable accommodation.

• Requires a demanding level of concentration.
• Frequent communications, both verbal and written.
• Ability to move around the office.
• Specific vision abilities include close and distance vision.
• Ability to travel as needed.
• Ability to lift on occasion up to 20 pounds.
  
  

It is the policy to provide equal opportunity in employment to all employees and applicants for employment without regard to race, color, national origin, ancestry, religion, pregnancy status, age, gender, sexual orientation, gender identity, domestic partner status, physical or mental disability (including persons infected with HIV or persons with AIDS), military status, genetic information, or any other status protected by applicable federal, state and local law.