Head of Lifecycle Marketing & Customer Orchestration

Job Description

Head of Lifecycle Marketing & Customer Orchestration Transform the Future of Customer Engagement

We are building the next generation of lifecycle marketing powered by intelligence, personalization, AI, and real-time customer behavior rather than static campaigns and scheduled email blasts.

We are looking for a transformational leader to redefine how customers experience our brand across every stage of their journey from conversion, onboarding, and activation to LTV expansion, cross-sell, upsell, and winback.

You will lead the evolution from campaign-based marketing to an AI-driven, event-powered customer engagement model that delivers personalized experiences in real time.

Instead Of Asking

“What campaign should we launch next month?”

You’ll Help Us Answer

“What is the next best action for this customer right now?”

The Future Of Lifecycle Marketing Is

• real-time
• predictive
• adaptive
• deeply personalized
• continuously optimized
• AI-enabled and embedded directly into the customer experience
  
  

What You’ll Own

You will architect and scale a modern lifecycle ecosystem that connects behavioral data, customer intelligence, AI-driven decisioning, and omnichannel engagement.

You’ll Lead Strategy And Execution Across

• onboarding and activation journeys
• product adoption
• engagement and retention
• cross-sell and upsell
• cart abandonment
• churn prevention
• winback and reactivation
  
  

You Will Build Systems That Dynamically Respond To

• customer behaviors
• product usage
• engagement signals
• predictive scores
• real-time customer events
  
  

Build Intelligent Lifecycle Experiences

Design adaptive customer journeys that evolve in real time based on behavioral signals, customer intent, and predictive intelligence.

Lead AI-Driven Customer Intelligence

Partner with Marketing Data Science to operationalize predictive and behavioral intelligence that powers real-time customer engagement.

Drive Capabilities Including

• propensity modeling
• churn prediction
• next-best-action frameworks
• predictive segmentation such as engagement score
• behavioral scoring
• experimentation and optimization frameworks
  
  

Build the intelligence layer that enables personalized lifecycle engagement at scale.

Lead AI-Powered Creative Personalization & Optimization

Partner closely with Creative and Brand teams to transform how personalized customer experiences are created, tested, and optimized.

Leverage AI And Real-time Customer Signals To

• dynamically tailor messaging and creative
• accelerate creative testing and learning cycles
• automate content personalization across channels
• optimize engagement based on behavior and intent
• evolve from static campaign assets to adaptive customer experiences
  
  

Help build a continuously learning creative ecosystem powered by data, experimentation, and AI.

Transform Lifecycle Marketing Infrastructure

Partner with our martech and customer data team to enable:

• event-driven orchestration
• in-product engagement
• real-time segmentation
• cross-channel activation
• AI-assisted optimization
  
  

Drive Measurable Business Growth

Own And Optimize Lifecycle KPIs Across

• customer activation and engagement
• improve customer lifetime value (LTV)
• expansion revenue - cross-sell and upsell performance
• products per customer
• winback
• new customer conversion
  
  

Build the Future Operating Model

Establish New Ways Of Working Where Lifecycle Marketing Becomes

• always-on
• customer-centric
• data-driven
• product-connected
• AI-assisted
• continuously learning and optimizing