Digital Marketing Specialist - B2B

Our client is seeking a hands-on Digital Marketing Associate with at least two years of experience supporting digital campaigns, marketing operations, and demand-generation activities. This role partners closely with leadership, sales, and external marketing resources to drive awareness, support revenue initiatives, and maintain day-to-day marketing execution.

The ideal candidate is organized, proactive, and comfortable working in a fast-paced, entrepreneurial environment. This person will manage CRM and marketing automation tasks, coordinate content and social activity, and support events and trade show efforts.

Key Responsibilities:

Digital Marketing & Campaign Operations

• Plan and execute digital campaigns across email, social, and other relevant channels to support lead generation and pipeline goals.
• Manage day-to-day operations within a CRM/marketing automation platform (such as HubSpot): build and launch email campaigns, workflows, lists, and nurture sequences.
• Maintain data quality, segmentation, and reporting dashboards.
• Use LinkedIn and similar tools to support outreach efforts, build target lists, and amplify company content.
• Track performance through marketing analytics platforms and provide recommendations for improvement.

Content & Social Media

• Create and schedule content for company social channels, with an emphasis on LinkedIn.
• Assist with writing and editing marketing materials including case studies, project spotlights, technical content, website copy, blogs, landing pages, and email copy.
• Develop marketing collateral such as brochures, one-pagers, and sales enablement materials.
• Ensure consistent brand voice and visual alignment across all digital assets.

Events, Conferences & Trade Shows

• Support the planning and execution of industry events, conferences, and trade shows.
• Assist with logistics, vendor coordination, booth preparation, collateral, and promotional materials.
• Help manage lead capture and ensure timely follow-up through the CRM.

Marketing & Sales Support

• Collaborate with leadership, sales, and external marketing teams on projects and initiatives.
• Maintain marketing databases, spreadsheets, and asset libraries.
• Conduct research on competitors, target accounts, and industry trends.
• Assist with preparing presentations, promotional materials, and campaign reports.

Requirements:

• 2 years of hands-on digital marketing experience.
• Experience in B2B marketing environments.
• Proficiency with CRM/marketing automation tools (HubSpot or similar).
• Strong working knowledge of LinkedIn, including prospecting tools such as Sales Navigator.
• Experience supporting trade shows or events.
• Solid writing and editing skills for marketing content.
• Strong organization and project management abilities.
• Ability to work in a fast-paced, adaptable environment with shifting priorities.
• Excellent communication skills and a commercially minded approach.