What are the responsibilities and job description for the Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) position at Method Co.?
About the Company
Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place.
About the Role
Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data.
Responsibilities
Paid Media Strategy & Execution (Primary Focus)
- Own day-to-day execution and optimization of paid media campaigns across:
- Google Ads (Search, Performance Max, Remarketing)
- Meta Ads (Facebook, Instagram)
- Build, launch, and manage campaigns directly within platforms
- Develop campaign structures, keyword strategies, and audience targeting
- Write and test ad copy and messaging
- Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth
- Manage budget pacing and allocation across campaigns and properties
Tracking, Attribution & Technical Setup
- Own Implementation And QA Of Tracking Across Platforms
- Meta Pixel
- Google Ads conversion tracking
- GA4 Google Tag Manager (GTM)
- Ensure accurate conversion tracking and attribution across all campaigns
- Troubleshoot tracking issues (pixel firing, event duplication, attribution gaps)
- Maintain UTM governance and consistency across campaigns
- Partner with developers or vendors as needed for advanced tracking implementations
Performance Analysis & Reporting
- Analyze campaign performance and identify opportunities for optimization
- Build and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting)
- Report on key metrics including ROAS, CPA, conversion rate, and revenue
- Translate data into clear insights and actionable recommendations
Creative & Landing Page Collaboration
- Partner with internal creative team to develop high-performing ad assets
- Provide clear creative briefs based on performance insights
- Identify winning creative and messaging and guide iterations
- Collaborate on landing page strategy to improve conversion rates
Cross-Functional Collaboration
- Work closely with marketing, creative, and operations teams to align campaigns with business goals
- Coordinate with external vendors or agencies when needed
- Stay current on platform updates, industry trends, and new opportunities in paid media
Qualifications
- 5–8 years of experience in performance marketing or paid media
- Strong Hands-on Experience With
- Google Ads (Search & Performance Max required)
- Meta Ads (Facebook & Instagram)
- Experience implementing and managing tracking via GA4 and GTM
- Strong understanding of attribution, conversion tracking, and data accuracy
- Proven ability to manage budgets and drive measurable revenue growth
- Strong analytical skills with ability to interpret data and optimize campaigns
- Experience writing ad copy and guiding creative strategy
- Comfortable working in a fast-paced, multi-brand environment
- Hospitality or booking-driven business experience is a plus
Preferred Skills
- Experience with Google Hotel Ads or metasearch platforms
- Familiarity with HubSpot or CRM platforms
- Basic understanding of SEO (collaborative, not ownership)
- Experience with booking engines or e-commerce platforms