Lifestyle & Sales Coordinator - ROOST White House

Sales & Lifestyle Events Coordinator

ROOST White House | Accolade Apartments

Reports to: General Manager, ROOST White House

Role Overview

The Sales & Lifestyle Events Coordinator is a hybrid position designed to strengthen ROOST White House’s sales infrastructure while activating the shared amenity floor for both ROOST guests and Accolade Apartment residents. Reporting directly to the General Manager, this role serves as a force multiplier for the Senior Sales Manager through administrative and lead management support, while independently driving community programming that elevates the property’s competitive positioning. This position was created to meet ownership’s goal of activating and programming the amenity floor without drawing the front desk team away from their core responsibility of delivering exceptional guest service. Time allocation: 60% Sales & Administration | 40% Lifestyle Events Programming.

• SALES SUPPORT & ADMINISTRATION
• Manage and promptly respond to all incoming hotel leads, ensuring timely follow-up and conversion tracking
• Oversee defined market segments including corporate extended stay, relocation clients, embassy, healthcare staffing, government accounts, and insurance displacement
• Maintain and update the sales CRM, pipeline reports, and booking documentation to ensure accurate records
• Prepare proposals, rate quotes, and follow-up correspondence on behalf of the sales team
• Coordinate and confirm group and extended stay reservations in partnership with the front desk team
• Track and report on key sales metrics, occupancy trends, and segment performance for GM review
• Support the Senior Sales Manager with prospecting research, outreach lists, and meeting preparation
• Assist with RFP responses and account management for key corporate accounts
• LIFESTYLE EVENTS PROGRAMMING
• Develop a monthly events calendar aligned with brand standards, seasonal themes, and resident/guest preferences
• Source and manage local vendor partnerships to reduce event costs while maintaining quality programming
• Coordinate logistics, setup, communications, and recap reporting for all events
• Collaborate with Bozzuto’s property management team to ensure events serve both ROOST guests and Accolade residents
• Leverage events as a lease-up tool by showcasing community to prospective Accolade residents
• Track event attendance, feedback, and ROI to continuously improve programming
• Secure sponsorships, brand collaborations, and in-kind partnerships to offset event expenses
• LIFESTYLE & EVENT PROGRAMMING IDEAS
• Wellness & Lifestyle
• Yoga & fitness classes, stretching and recovery sessions
• Sound bath & meditation, mindfulness workshops
• Mobile wellness pop-ups: IV drips, hydration, morning energy boosts
• Run club meetups
• Seasonal & Experiential
• Flower bar (spring), planting workshops, rooftop cookouts, ice cream socials
• Fall photobooth & pumpkin painting, candle making, wreath & ornament making
• Thanksgiving potluck, DIY gratitude journals, hot cocoa & s’mores bar, pie and cider social
• Elevated Experiences
• Cocktail making classes, cooking classes, paint & sip (wine glasses, mugs)
• Grab & go breakfast: croissants, bagels, oatmeal bars
• Professional headshots, speaker & networking events, game nights & trivia
• Entertainment & Space Activation
• Rooftop big screen / sunset cinema: movies, sports, election coverage
• FIFA World Cup watch party, DJ day parties, live music: jazz & acoustic sets
• Holiday & themed social days, local vendor & farmers market pop-ups, finger food Fridays
• Partnerships & Revenue Opportunities
• Sports team partnerships: discounted tickets, exclusive events, raffle incentives to drive attendance
• Local brand collaborations: rotating vendor pop-ups featuring neighborhood shops, cafes, and artists
• Sponsorships and in-kind partnerships to offset event costs; rotating grab-and-go partnerships with local vendors
• STRATEGIC BENEFITS
• Enhanced Competitive Positioning: Dedicated lifestyle programming matches or exceeds competitors with full-time lifestyle teams.
• Accelerated Lease-Up Activity: Community events showcase Accolade’s vibrant environment to prospective residents, supporting Bozzuto’s leasing goals.
• Optimized Sales Team Efficiency: By delegating lead management and segment administration, the Senior Sales Manager can focus exclusively on high-value business development.
• Cost Savings Through Local Partnerships: A senior hire with established local relationships can secure sponsorships, inkind deals, and discounts that reduce net event spend.
• Unified Community Experience: A single point of contact for events and programming creates consistency across ROOST and Accolade, strengthening the brand for both audiences.
  

REPORTING STRUCTURE

Reports To: General Manager, ROOST White House

Works Closely With: Senior Sales Manager; Bozzuto Property Management Team

Direct Reports: None

This position represents a strategic investment in both the sales infrastructure and community experience at ROOST White House and Accolade Apartments. By creating a focused, hybrid role rather than distributing these responsibilities across the front desk team, we ensure both functions are executed at the highest level — driving revenue, supporting lease-up, and setting the property apart in the competitive Washington D.C. market.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Method Co., along with its affiliates, is an equal opportunity employer and is committed to an inclusive workplace free from unlawful discrimination based on race, color, ancestry, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, gender identity or any other protected characteristic under federal, state or local law. We believe in diversity and encourage any qualified individual to apply.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.