MarTech Strategic Operations Lead

Meta's Business Messaging and Business AI team is at the forefront of how businesses connect with customers through messaging platforms used by billions of people worldwide. We're building the future of business communication — helping millions of businesses of all sizes reach, engage, and support their customers through personalized, real-time conversations at scale.The Marketing Technology & Operations (MarTech & Ops) function within Business Messaging & Business AI Marketing is the connective tissue between data, campaign execution, and analytics. We enable marketing teams to move faster and smarter — powering the systems, processes, and insights that turn go-to-market strategy into measurable business impact. If you thrive at the intersection of marketing, data, and technology, this is where you'll have the most leverage.As the MarTech Strategic Operations Lead for Business Messaging Marketing and Business AI, you will be the architect and orchestrator for operational precision across data, campaign operations, and analytics/reporting. You will unify these functions to enable scalable, data-driven marketing and measurable business impact. This is a strategic individual contributor role that requires cross-functional leadership, direction, and the capacity to connect business, technical, and operational teams.

MarTech Strategic Operations Lead Responsibilities:

• Develop and maintain the operational strategy and roadmap for MarTech, integrating data, campaign execution, and analytics/reporting to support enterprise go-to-market goals
• Build and optimize processes for campaign intake, execution, QA, and reporting, with a focus on automation, scalability, and compliance
• Define and track operational KPIs, and communicate progress to leadership and stakeholders
• Demonstrate self-sufficiency in understanding and navigating data infrastructure, enabling you to independently validate data, troubleshoot issues, and partner effectively with technical teams
• Translate business needs into technical requirements, ensuring data pipelines, campaign automation, and reporting systems are robust, privacy-compliant, and scalable
• Guide and influence technical teams (Data Engineering, Analytics, Platform Engineering) to deliver on strategic priorities
• Champion the development and adoption of unified reporting and analytics tools, enabling self-serve insights and data-driven decision-making for business stakeholders
• Lead the operationalization and execution of marketing campaigns, ensuring reliability, scalability, and speed
• Standardize campaign intake, build, QA, and reporting processes
• Identify and drive automation opportunities to reduce manual effort and accelerate campaign delivery
• Act as the primary liaison between Marketing, Sales, Product, Partnerships, and Data/Analytics teams, driving alignment on priorities, dependencies, and timelines
• Lead cross-functional working groups, ensuring clarity, accountability, and joint ownership of outcomes
• Proactively identify and resolve operational bottlenecks, data gaps, and process inefficiencies
• Standardize documentation, best practices, and enablement materials for MarTech tools and workflows
• Communicate program status, risks, and wins to leadership and stakeholders with clarity and confidence
• Foster an environment of transparency, collaboration, and continuous improvement
  
  

Minimum Qualifications:

• 10 years in strategic operations, technical program management, or MarTech/data operations in a complex, cross-functional environment
• Experience turning large, abstract business problems into structured workstreams and scalable solutions
• Proven experience integrating data, campaign operations, and analytics/reporting at scale
• Self-sufficiency in technical environments: query, validate, and interpret data (e.g., SQL, analytics tools), while focused on enabling and guiding technical teams rather than hands-on execution
• Cross-functional leadership, stakeholder management, and communication skills
  
  

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$152,000/year to $213,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.