Lifecycle Marketing Manager

The Reality Labs Marketing team drives adoration and everyday usage for Meta AI glasses and VR devices by unleashing data-driven marketing and creativity to accelerate business results. We are looking for a skilled Lifecycle Marketing Manager to join our team. This role is highly strategic, cross functional and analytical. In this role, you will craft user journeys across multiple channels including email, push, and in-app notification channels. This role will be responsible for building multi channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools.

Lifecycle Marketing Manager Responsibilities:

• Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels
• Develop campaign strategies that support product launches and on-going business needs
• Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
• Contribute to the overall integrated marketing strategy for the launch of Meta products
• Optimize campaign performance through data insights and provide performance readouts to leadership
• Manage content strategy, calendar and targeting alignment across channels
• Test and optimize program elements to continuously improve performance
• Effectively partner with cross-functional teams to support and enhance our lifecycle programs
• Test and scale new marketing surfaces and technology that support businesses growth
  
  

Minimum Qualifications:

• 8 years experience in CRM working across strategy, implementation and ongoing optimization
• Experience building customer acquisition and retention programs across multiple channels
• Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)
• Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns
• Proven track record using data and experimentation to improve customer experience and deliver business outcomes
• Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment
• Can lead initiatives at both a strategic and execution level
  
  

Preferred Qualifications:

• E-commerce and retail experience, preferably in consumer electronics
• Experience working for a developing or emerging brand with multiple products
• Use AI-powered tools to improve targeting, personalization, and creative iteration across lifecycle channels
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$152,000/year to $213,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.