Marketing Manager, Lifecycle Marketing

Marketing Manager, Lifecycle Marketing  

About the Opportunity 

Chelsea Piers is seeking a Marketing Manager to support the Lifecycle Marketing team in driving customer engagement, retention, and lifetime value across our three markets (NY, BK, CT). Reporting directly to the Director of Lifecycle Marketing, this role plays a key part in executing lifecycle and CRM initiatives, in-venue marketing, and customer engagement programs that support our athletes and families throughout their journey with Chelsea Piers. 

The ideal candidate is detail-oriented, organized, analytical, and excited to translate strategy into action. They bring hands-on experience in CRM/email, customer communication, and campaign execution—and thrive in a collaborative environment with Brand, Acquisition, Product, Creative, and Operations teams. They are proactive, self-starters as well as collaborators. This role will take day-to-day ownership of lifecycle execution across all three sports and events markets—NY, BK, and CT—ensuring campaigns, workflows, and in-venue touchpoints are consistent, accurate, and timely.  

Responsibilities 

Lifecycle & CRM Execution 

• Execute multi-channel lifecycle campaigns across email, CRM, and SMS under the direction of the Lifecycle Director. 

• Build, monitor, and optimize CRM workflows to drive engagement, retention, and cross-sell opportunities. 

• Own day-to-day CRM and lifecycle campaign execution across all three markets, ensuring workflows, QA, and messaging remain consistent and aligned with local needs. 

• Execute segmentation and personalization strategies to maximize impact and relevancy for both new and returning customers. 

• Analyze and report on CRM and email performance (open rates, retention metrics, cross-sell performance, LTV insights). 

• Maintain organized processes and documentation for lifecycle programs and campaign calendars. 

Customer Engagement & In-Venue Marketing 

• Support the planning and execution of in-venue marketing initiatives including signage, print collateral, class/camp enrollment messaging, and promotional campaigns. 

• Partner with GMs and Operations teams to ensure in-venue touchpoints reinforce lifecycle goals and customer experience. 

• Assist with on-site activations and customer-facing events, including setup, content capture, and measurement. 

• Support retention- and reactivation-focused paid media efforts in partnership with Acquisition. 

Content & Creative Coordination 

• Partner with Brand Marketing and Creative to apply Chelsea Piers’ program value propositions across lifecycle touchpoints. 

• Manage smaller-scale content needs (photo/video requests, UGC/Influencer pulls, athlete stories) and support larger shoots when relevant. 

• Support Ambassador and Influencer programs, ensuring content aligns with lifecycle goals. 

• Brief Creative teams on required lifecycle assets, ensuring maps to communication goals, funnels, and customer needs. 

Analytics & Reporting 

• Track and report on performance of lifecycle campaigns, CRM workflows, email KPIs, and customer behavior. 

• Identify insights and optimizations to share with the Director and cross-functional partners. 

• Maintain lifecycle dashboards, reporting frameworks, and post-campaign recaps. 

Cross-Functional Collaboration 

• Work closely with Brand and Acquisition Marketing to ensure lifecycle messaging aligns with larger campaigns and seasonal marketing moments. 

• Collaborate with Product and Digital teams to support CRM management, automate customer flows, and enhance digital touchpoints (sign-up journeys, confirmation flows, app integration). 

• Serve as a key point of coordination across NY, BK, and CT—partnering with GMs and Operations teams to ensure lifecycle communications and in-venue touchpoints meet market-level needs. Assist in managing feedback loops from surveys, coaches, and operations teams to surface customer insights. 

Qualifications 

• 4–6 years of experience in CRM/email marketing, lifecycle marketing, and/or customer engagement. 

• Experience with CRM platforms (Zoho, Salesforce, HubSpot, or similar) and marketing automation platforms. 

• Strong understanding of email best practices: segmentation, personalization, deliverability, A/B testing. 

• Proficient in campaign analytics with the ability to interpret KPIs and recommend optimizations. 

• Excellent organizational skills and ability to manage multiple initiatives simultaneously. 

• Strong communicator who can work effectively with creative, brand, operations, and digital teams. 

• Experience in sports, fitness, hospitality, or community-driven organizations as a plus. 

Location & Schedule 

This position is based in New York, NY with a hybrid work schedule. The Marketing Manager is expected to work from the NYC office 4 days per week and may occasionally travel to Stamford or Brooklyn for on-site activations and events as needed. 

Salary : $70,000 - $75,000