Growth Marketing Manager, Partnerships

Meta empowers millions of businesses to connect with customers and drive real business outcomes. We're looking for a Growth Marketing Manager to accelerate advertiser adoption of Meta's advertising solutions through strategic technology partnerships. In this role, you'll sit at the intersection of product, partnerships, and growth—designing and executing data-driven programs that help businesses discover, adopt, and maximize the value of Meta's advertising products. You'll work with cross-functional teams across the ecosystem to unlock new growth opportunities, remove friction in the customer journey, and scale high-impact solutions that drive measurable business results. This role requires someone who can analyze data to identify opportunities / challenges, rapidly experiment and iterate leveraging growth tactics and scaled channels while scaling what works to drive business impact.

Growth Marketing Manager, Partnerships Responsibilities:

• Lead the development of strategic growth roadmaps that drive advertiser adoption of Meta advertising products through technology partner ecosystems, influencing business decisions with data-driven insights and recommendations
• Identify and size growth opportunities by conducting in-depth analysis of market dynamics, customer behavior, and partnership performance—translating findings into prioritized initiatives with clear KPIs and measurable impact
• Design and execute comprehensive, multi-channel marketing programs that accelerate solution awareness, consideration, and adoption across advertiser segments, optimizing performance throughout the funnel
• Develop and manage end-to-end measurement frameworks that demonstrate marketing's impact on key business outcomes, including advertiser activation, revenue growth, and product adoption metrics
• Partner with internal and ecosystem partners to co-create go-to-market strategies, enablement programs, and joint marketing initiatives that unlock mutual growth
• Drive experimentation and innovation by designing rigorous A/B tests, leveraging AI/ML for personalization and optimization, and implementing advanced strategies like dynamic audience targeting and multi-touch attribution
• Build compelling, data-driven narratives for executive stakeholders that communicate complex insights, influence strategic decisions, and secure alignment and resources for growth initiatives
• Lead cross-functional collaboration with Product Marketing, Product Management, Sales, Partnerships, Data Science, and Creative teams to deliver integrated programs that move the business forward
• Continuously identify emerging trends, technologies, and growth levers—championing new approaches and fostering an environment of experimentation within the team
  
  

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, Analytics, or related field
• 8 years of experience in growth marketing, digital marketing, product marketing, product growth, data science, agency or management consulting with demonstrated track record of driving measurable business results
• Experience developing and executing data-driven growth strategies across multiple marketing channels, with proven ability to optimize performance and scale successful programs
• Proficiency with data analysis and SQL, including extracting, manipulating, and analyzing campaign performance, audience, and behavioral data to generate actionable insights
• Experience designing and executing A/B and multivariate tests and experiments, interpreting results, and translating findings into strategic recommendations
• Experience establishing KPIs, measurement frameworks, and attribution models that connect marketing activities to business outcomes
• Demonstrated experience to solve complex, ambiguous business problems through structured thinking, impact-versus-effort prioritization, and cross-functional collaboration
• Proven communication skills with ability to create compelling presentations and influence stakeholders at all levels of the organization
• Experience managing multiple projects simultaneously in fast-paced environments, coordinating across technical and non-technical teams to deliver on time and with high quality
  
  

Preferred Qualifications:

• Familiarity with advanced analytical concepts including statistical analysis, predictive analytics, or machine learning applications in marketing
• Experience with data visualization tools (e.g., Tableau) and designing executive-level dashboards that communicate complex insights to varied audiences
• Track record of building and scaling technology partnership programs or ecosystem marketing initiatives
• Experience marketing advertising products, measurement solutions, or developer/API-oriented products to technical and business audiences
• Knowledge of Meta's advertising products and platform capabilities, or experience with similar advertising technologies
• Demonstrated use of AI tools to accelerate marketing operations, automate workflows, and enhance personalization and targeting strategies
• Experience driving collaboration across organizations at the operating model level, including defining partnership frameworks and resolving cross-team challenges
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$122,000/year to $176,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.