Copywriter

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing world class talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.We’re looking for a creative problem solver who is experienced in telling stories and crafting work that makes the technical feel human and authentic. You must be versatile and have experience exceling across various creative mediums. You have a fresh point of view on concept and story on behalf of brands. You have a high level of craft in all facets of your copywriting, from in-product to short and long-form scripts. When you decide to make something, you execute your vision through from concept to launch.

Copywriter Responsibilities:

• Concept and create big ideas for all mediums, including mobile, social, product, film, interactive, content, activations, out of home, print, events, experiential, events and more
• Communicate complicated technology topics in clear, concise ways to a non-technical audience
• Present ideas in a clear and focused way that builds consensus within the team
• Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists and product managers
• Create original, breakthrough, industry-leading work
• Translate complex strategic approaches into easily accessible creative concepts
• Stay attuned to the pulse of emerging trends and insights, analyzing their impact on industries, brands, and audiences to develop innovative creative strategies that resonate with, inspire, and drive meaningful engagement across wide-ranging audiences
  
  

Minimum Qualifications:

• 8 years of experience in agency/in-house concepting and copywriting for global brands
• Experience working with wide-ranging audiences, including but not limited to consumers, creators, and business
• Experience crafting copy that brings humanity into technology in a way that is understood by audiences
• History of self-initiated projects
• Interest in product storytelling and project strategy
• Experience thinking conceptually with experience bringing your ideas to life in new and inspiring ways
• Experience working autonomously, with little direction
• Experience copywriting and concepting ideas to tell a story on behalf of a brand and within a product
  
  

Preferred Qualifications:

• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
• Interest in Design and Art Direction
• Experience in pursuing emerging technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$121,000/year to $173,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.