Brand Marketing Manager, Company Marketing

At Meta we are building the future of human connection and the technology that makes it possible. Four years into our journey as Meta, we’re actively shaping our brand to propel our business and product ambitions forward. In this role, you will own and execute bold campaigns and iconic partnerships that put Meta (and Meta AI) at the center of conversations - your work will help shape how the world views and experiences Meta. Creative, analytical, and adaptable marketers who are excited about building brands and can roll with the punches when priorities shift, will excel in this role. If you enjoy collaborating across disciplines and stakeholders, and excel at managing complex projects, we’d love to meet you This is a full-time position based in one of Meta’s Marketing Hubs: SF, MPK, LA, NYC or DC.

Brand Marketing Manager, Company Marketing Responsibilities:

• Partner with Marketing Lead to develop marketing strategies and tactics that break through
• Build compelling business cases that connect brand relevance to measurable business impact (growth, engagement, and/or brand sentiment signals)
• Make high-quality decisions with incomplete information, clearly evaluating tradeoffs and risks
• Own and execute a range of cross-functional projects (campaigns, partnerships activations, social-first content, etc.) with key partners across Strategy, Creative, Insights, Media, Measurement, Communications, Social, Partnerships and Product
• Orchestrate the entire marketing development journey, from ideation to campaign reporting and measurement
• Identify gaps in systems, workflows, or process and proactively design and implement solutions to help the team to operate with speed and simplicity
• Connect cross-functional partners and ensure teams have the right information to be successful
• Proactively identify potential roadblocks and develop plans to mitigate risks
• Routinely use data and insights to ground projects and drive accountability
• Build peer relationships across Consumer Marketing (especially within Reality Labs given the role and importance of hardware in establishing Meta brand perceptions), serving as a dependable point of contact for the Meta brand
• Work in close partnership with Media and Social teams to develop shared/experimental tactics to help meet Meta brand goals
  
  

Minimum Qualifications:

• BA/BS degree
• 8 years of experience in brand marketing, digital marketing or brand management
• Proven track record leading complex and cross-functional marketing projects in fast-changing or ambiguous environments
• Proven project management skills and experience navigating and influencing multiple projects
• Experience collaborating with leadership and stakeholders at all levels
• Demonstrated understanding and active use of consumer AI products and technologies
  
  

Preferred Qualifications:

• Mix of in-house and agency experience
• Range of experience working on established brands, as well as up-and-coming and/or challenger brands
• Range of experience across tactical levers including integrated campaigns (with established budgets), partnerships activations (bespoke and scaled), as well as more experimental tactics
• Track record of identifying opportunities outside of defined scope and driving them to execution
• Experience in highly matrixed or complex organizations where alignment is as critical as execution
• Demonstrated use of AI products and technologies within the marketing process and campaign development
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$152,000/year to $213,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.