What are the responsibilities and job description for the Marketing Manager position at Merus?
MARKETING MANAGER
Why Merus?
Formerly known as Al. Neyer, Merus combines more than 130 years of commercial real estate expertise with an integrated team of company owners. We specialize in the construction, development, ownership, and management of a diverse portfolio of real estate assets across a growing footprint in the eastern U.S.
We’re all owners here. This not only sets us apart but deeply influences our culture and operations. Every team member demonstrates a deeper sense of ownership and accountability — in both their daily tasks and the collective success of the organization. Learn more about our culture at www.merus1894.com.
Summary Of Responsibilities
The Marketing Manager is responsible for executing marketing and branding strategies that align with the company’s organizational goals. This role ensures a consistent corporate brand across multiple markets while developing business development and recruitment campaigns, managing creative asset processes, and providing oversight of internal communications efforts.
A key part of this role is leading and delegating to market administrators, empowering them to execute locally while maintaining enterprise-level standards.
Essential Job Functions
Normal safety hazards associated with office work, and with occasional observational visits to construction sites.
Physical Demands
Low physical effort required to sit, stand at files, bend, stoop, lift, and walk. Maximum unassisted lift is 35 lbs. Average lift is less than 10 lbs. Requires ability to use a keyboard and monitor. Also requires the ability to communicate verbally, both in person and on the telephone. May require some travel by car.
Environmental Requirements
Average inside office environment. Average office noise levels. No personal protective equipment is required. Ambient temperature is between 68F and 76F.
This job description is not intended to be all-inclusive. The employee will also perform other reasonably related business duties as assigned by their immediate supervisor and other management as required. This job description is not a contract or offer for employment, and either you or Merus may terminate employment at any time for any reason.
Why Merus?
Formerly known as Al. Neyer, Merus combines more than 130 years of commercial real estate expertise with an integrated team of company owners. We specialize in the construction, development, ownership, and management of a diverse portfolio of real estate assets across a growing footprint in the eastern U.S.
We’re all owners here. This not only sets us apart but deeply influences our culture and operations. Every team member demonstrates a deeper sense of ownership and accountability — in both their daily tasks and the collective success of the organization. Learn more about our culture at www.merus1894.com.
Summary Of Responsibilities
The Marketing Manager is responsible for executing marketing and branding strategies that align with the company’s organizational goals. This role ensures a consistent corporate brand across multiple markets while developing business development and recruitment campaigns, managing creative asset processes, and providing oversight of internal communications efforts.
A key part of this role is leading and delegating to market administrators, empowering them to execute locally while maintaining enterprise-level standards.
Essential Job Functions
- Translate high-level marketing strategies into actionable campaigns, materials, and deliverables that support business development, client engagement, corporate communications, and recruitment, delegating tasks appropriately across markets to ensure effective execution.
- Oversee the production of proposals, presentations, brochures, and other branded materials in collaboration with internal stakeholders and market administrators.
- Create and edit marketing copy and visuals for digital, print, and social channels while ensuring consistency of voice, tone, and brand.
- Maintain and enforce brand guidelines across all markets and functions to ensure consistency and clarity, holding teams accountable for alignment with standards.
- Provide clear leadership to market administrators on marketing-related projects, guiding local execution and reinforcing consistent processes and outcomes across markets.
- Partner with leadership teams to create campaigns, experiences, gifts, and content that support revenue generation.
- Oversee company social channels, website updates, and digital campaigns to ensure brand visibility and engagement.
- Coordinate with creative agencies, photographers, printers, and other partners as needed.
- Track, measure, and report on marketing effectiveness to inform continuous improvement.
- Perform additional duties as required.
- Drives Results - Consistently achieving results, even under tough circumstances.
- Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Decision Quality - Making good and timely decisions that keep the organization moving forward.
- Directs Work - Providing direction, delegating, and removing obstacles to get work done.
- Manages Conflict - Handling conflict situations effectively, with a minimum of noise.
- Ensures Accountability - Holding self and others accountable to meet commitments.
- Strong writing, editing, and design sensibility; proficient in Adobe Creative Suite, Microsoft Office, and CRM platforms (familiarity with Canva a plus).
- Proven project management skills with ability to manage multiple priorities under tight deadlines.
- Proven ability to lead through influence, delegating while maintaining strong cross-team relationships and accountability.
- Previous supervisory or team leadership experience required.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5-7 years of progressive experience in marketing, preferably in professional services, real estate, architecture/engineering/construction (AEC), or related industries.
Normal safety hazards associated with office work, and with occasional observational visits to construction sites.
Physical Demands
Low physical effort required to sit, stand at files, bend, stoop, lift, and walk. Maximum unassisted lift is 35 lbs. Average lift is less than 10 lbs. Requires ability to use a keyboard and monitor. Also requires the ability to communicate verbally, both in person and on the telephone. May require some travel by car.
Environmental Requirements
Average inside office environment. Average office noise levels. No personal protective equipment is required. Ambient temperature is between 68F and 76F.
This job description is not intended to be all-inclusive. The employee will also perform other reasonably related business duties as assigned by their immediate supervisor and other management as required. This job description is not a contract or offer for employment, and either you or Merus may terminate employment at any time for any reason.