What are the responsibilities and job description for the Product Marketing Manager position at Meridian Rapid Defense Group, LLC - Vehicle Barriers?
Company Description
Meridian® Rapid Defense Group, headquartered in Pasadena, California, is a global leader in perimeter security solutions with operations in the U.S., Europe, Asia, and Australia. The company specializes in anti-vehicle barrier systems that are designed for quick deployment, requiring no electricity, hydraulics, or maintenance. Meridian® products are SAFETY Act certified and trusted by law enforcement, professional sports organizations, educational institutions, large event venues, hospitals, and markets worldwide. With a focus on innovation and safety, Meridian® offers reliable solutions to protect people and property.
Role Description
This is a full-time, on-site role for a Product Marketing Manager located in the Columbus, Ohio area. The Product Marketing Manager will develop and execute go-to-market strategies, conduct market research, and create product marketing materials. Responsibilities include collaborating with sales and product management teams, identifying market trends, and leading efforts to position Meridian’s solutions effectively in the marketplace. The role also involves supporting sales initiatives to drive growth and enhance customer engagement.
Qualifications
- Experience with Market Research and the ability to analyze trends and gather market insights
- Proficiency in developing Go-to-Market Strategy to plan and execute product launches and campaigns
- Familiarity with Sales processes and collaboration to align marketing strategies with sales goals
- Knowledge of Product Management and the lifecycle of product development and innovation
- Strong Product Marketing skills, including positioning, messaging, and creating compelling marketing assets
- Exceptional communication, analytical, and organizational skills
- Bachelor’s degree in Marketing, Business, or related field; an MBA is a plus
- Experience in the security industry or related sectors is advantageous
Preferred Certifications:
- AIPMM Certified Product Manager (CPM)
- HubSpot Marketing Software Certification a plus
Success Looks Like:
- Seamless coordination of go-to-market materials that enable sales to present a consistent, compelling brand message
- Flawlessly executed trade shows with strong lead capture and timely handoff to sales
- Actionable competitive and market intelligence that shapes product and sales strategy
- Clear visibility into grant opportunities that support customer acquisition
- Strategic guidance on industry association engagement that elevates Meridian’s presence
- Strong cross-functional relationships that bring together the brand elements differentiating Meridian from competitors