What are the responsibilities and job description for the Strategic Marketing Manager position at Meridian Bioscience, Inc.?
About Meridian
Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.
Job Summary
Responsible for the new product development process, from concept to full commercial launch. This role will take the lead assessing the market, collaborating with project teams to move products through the pipeline, outlining product requirements, building and executing go-to-market and launch plans, and partnering with commercial marketing and sales training to ensure the sales force is equipped with tools to sell new products. Work cross-functionally with R&D, Operations, QA/RA, Project Management, Product Management, Finance, and Sales to drive Meridian strategy.
Key Duties
- Lead the global pre-launch activities of new products
- Partner with R&D, Operations, Regulatory, Quality, Project Management, Product Management, Finance, and Sales in new product development projects
- Work with global commercial marketing teams to develop sustainable product go-to-market plans that include market assessments, competitive analyses, product overviews, targeting/customer segmentation, messaging, sales tools, collateral, promotions, servicing, and pricing
- Collaborate with product managers, sales trainers, and marketing and sales leaders to develop and execute comprehensive new product launches and sales training on new products
- Complete market assessments, build business cases and product requirements, and make recommendations for new products to enhance the pipeline
- Establish relationships with key opinion leaders to gather technical information and to understand current trends in the medical diagnostic market
- Help identify, assess, and drive potential business opportunities to find growth opportunities in both revenue and profit
Qualifications
- Bachelor’s degree in marketing, business or related business field OR degree in related scientific discipline with appropriate experience. MBA preferred
- A least five years of experience in marketing in clinical laboratory diagnostics
- Experience in the IVD industry and/or clinical diagnostic labs
- IVD market and product knowledge or
- Strong business acumen, analytical skills, and strategy development skills
- Strong project management and organizational skills
- Strong drive for results and business ownership
- Coachability for rapid adaptation to company processes
- Excellent interpersonal, organizational, written and oral communications skills
- Ability to work independently as well as collaboratively in a team setting with peers and colleagues in a cross functional setting
- Must be able to travel by car/air to other Meridian Bioscience locations up to 25% of the time.
*All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. (USA Only)*