Strategic Marketing Manager

About Calvary Industries

Calvary Industries is a specialty chemical manufacturer based in Cincinnati, Ohio. Due to continued company growth, we are expanding our sales and marketing department and adding a Strategic Marketing Manager to develop and execute our go-to-market strategy. Calvary has the reputation for a great company culture, and the business has a unique value proposition.

About the Role

We are seeking a Strategic Marketing Manager to lead upstream marketing efforts and drive our sales growth strategy. This is a newly created position to lead our strategic marketing efforts. This role encompasses a combination of strategy, marketing, and sales enablement — responsible for defining the company's value proposition, generating qualified opportunities for the outside sales team, and ensuring marketing and sales are aligned around the highest-value targets. The ideal candidate brings a strategic mindset, strong B2B customer engagement skills, and the ability to translate market insight into actionable go-to-market execution.

This position reports directly to the Vice President of Sales and Marketing.

Key Responsibilities

Upstream Marketing & Strategy

• Define the company's core value proposition based on the company differentiators, the market landscape, and competitive insights.
• Develop the sales process to successfully achieve growth plans, in partnership with sales leadership
• Identify and prioritize the "sweet spot” target customer segments and opportunities with the highest strategic and revenue potential
• Direct the outside sales team's focus toward these priority opportunities
• Own governance of the company's strategic plan, ensuring opportunities are continually aligned to the defined value proposition

Lead Generation & Sales Enablement

• Build and manage lead generation programs to grow the outside sales pipeline
• Attend industry events and trade shows within target markets to build relationships and identify opportunities
• Serve as a bridge between market strategy and field sales execution

Downstream Marketing & Pricing

• Own and manage pricing strategy across products/segments
• Oversee development of downstream marketing materials, including selling content and messaging
• Plan and execute product marketing campaigns that support sales growth objectives

Qualifications

• Bachelor's degree required
• Demonstrated experience in strategy or strategic marketing roles
• Proven track record of customer outreach and relationship-building in a B2B environment
• Strong analytical and strategic thinking skills, paired with hands-on execution ability
• Excellent communication and cross-functional collaboration skills, particularly with sales teams
• Willingness to travel for industry events and customer engagement

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Work Location: In person

Salary : $76,118 - $122,657