Digital Content Specialist

Mercy High School is a diverse educational community, founded by the Sisters of Mercy, focusing on academic excellence and inspiring young girls to become confident women of Mercy who embody faith, knowledge and compassionate service.

Position Summary

The Digital Content Specialist leads and executes Mercy High School’s digital footprint across social media, email marketing, and web platforms. This hybrid strategic and hands-on role turns Mercy’s marketing, admissions, advancement, and institutional priorities into compelling content that engages prospective students and families, current families, alumnae, donors, and the broader community. Working within established brand and marketing strategy, the Specialist is responsible for moving a high volume of communications from creative concept to publication. This role requires strong storytelling abilities, sharp visual standards, analytical insight, and the ability to balance everyday in-house asset creation with strategic campaign planning.

Primary Responsibilities

1. Social Media Management & Content Strategy

• Strategy & Execution: Lead social media planning and execution across platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.) to drive brand awareness, audience growth, and community engagement.
• Content Creation: Capture authentic photos and short-form video at school events (liturgies, games, performances, alumnae gatherings) and design everyday graphics using Canva and brand templates.
• Community & Management: Maintain a consistent publishing cadence, manage day-to-day community engagement (comments, messages, tags, reposts), and serve as a resource for internal sub-account managers.
• Trends & Analytics: Track platform trends, monitor performance metrics, and use data-driven insights to refine strategy and optimize future content.

2. Email Marketing & Communications

• Campaign Execution: Design, write, proof, and send multi-channel email campaigns, newsletters, and automated workflows supporting Admissions & Recruitment, Advancement, and general school communications.
• Audience Segmentation: Manage email lists, segmentation, sender details, and links to ensure high delivery standards and targeted messaging.
• Performance Tracking: Analyze email metrics (open rates, CTR, conversions) to continuously improve engagement and messaging effectiveness.

3. Website Management & Digital Experience

• CMS Maintenance: Oversee regular updates, event listings, news, and ongoing content management on the Mercy High School website to ensure information is current, accurate, and engaging.
• User Journey Optimization: Identify web content gaps, optimize landing pages, and improve overall user experience for key audiences across academic, athletic, and advancement pages.
• Web Analytics: Monitor web traffic and user behavior to evaluate content performance and navigation flow.

4. Brand Stewardship, Coordination & Asset Management

• Brand Integrity: Serve as a brand steward, ensuring all digital channels strictly follow Mercy’s brand voice, visual identity, digital media policies, and AP Style guidelines.
• Editorial Calendar: Maintain a master editorial calendar coordinating social media, email, admissions events, fundraising initiatives, and school milestones.
• Asset & Partner Management: Organize and maintain the digital asset library (photos/videos). Create polished in-house content while knowing when to coordinate with outside creative partners (designers, photographers, agencies) for specialized projects.
• Cross-Department Collaboration: Work closely with Admissions, Advancement, faculty, staff, and students to gather stories, photos, and project inputs for upcoming campaigns.

Qualifications

• Education & Experience: Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, Graphic Design, or a related field, OR equivalent demonstrated professional experience/portfolio (3 years preferred).
• Social & Web Proficiency: Hands-on experience managing organizational social platforms, social analytics tools, and Content Management Systems (CMS, e.g., WordPress, Finalsite).
• Email Marketing: Direct experience with email marketing tools (Mailchimp, Constant Contact, or CRM email software) and segmentation strategies.
• Design & Multimedia Skills: Experience creating everyday assets in Canva or Adobe Creative Suite, along with basic photo/video capture and editing skills (mobile creation or DSLR/CapCut/Final Cut Pro).
• Content & Storytelling: Strong copywriting, editing, and proofreading skills with an understanding of brand voice and AP Style.
• Project Management: Exceptional organizational skills with the ability to manage competing deadlines and a high volume of recurring deliverables.
• Mission Alignment: Passion for Mercy High School’s mission and values, with the ability to collaborate effectively with diverse community groups.

Position Details & How to Apply

• Schedule: Full-time, on-site. Several evenings and weekends required for school events and content capture.
• Salary Range: $50,000–$60,000 annually, commensurate with experience and qualifications.
• To Apply: Send a resume and cover letter to Mary Gibb at gibbm@mercyhigh.org