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PR & Social Coordinator

Mercy Chefs
Virginia, VA Full Time
POSTED ON 4/17/2026 CLOSED ON 5/11/2026

What are the responsibilities and job description for the PR & Social Coordinator position at Mercy Chefs?

Deployment, Events & Outreach Media Coordinator

Position Overview

Mercy Chefs is seeking a PR & Social Coordinator to support media relations, storytelling, and on-the-ground communications during deployments and key initiatives. This role works closely with the Communications team to coordinate media opportunities, develop compelling stories, and support real-time content creation that amplifies impact.

Key Responsibilities

Deployment & Media Coordination

  • Coordinate media requests in collaboration with the Public Relations Director and external PR partners during deployments and major initiatives
  • Schedule interviews between journalists and Mercy Chefs spokespersons
  • Provide interview briefs and talking points for on-site spokespersons
  • Support on-site media coordination, ensuring smooth execution of interviews and coverage

Social Media Support

  • Support the Public Relations Director with social media execution
  • Cross-trained in all social media responsibilities, including:
    • Writing and scheduling posts
    • Creating Graphics or photo posts in Canva and Compelling Instagram Stories
    • Community engagement (comments, messages)
    • Supporting campaign rollouts
Media Briefing Preparation

  • Partner with the Public Relations Director to prepare background materials for interviews
  • Develop talking points, key statistics, and impact highlights
  • Ensure spokespersons are equipped with accurate, up-to-date information on Mercy Chefs operations
  • Serve as spokesperson for interviews if needed

Media Asset Coordination

  • Organize and distribute photo/video assets for media use
  • Maintain updated media highlights and coverage libraries
  • Build “best of” b-roll packages for media and storytelling use

Cross-Team Collaboration

  • Work closely with the Content Team to source stories, testimonials, and visuals
  • Coordinate with Marketing and Development teams to align messaging with campaigns and fundraising goals

Story Development & Pitch Support

  • Identify compelling stories from deployments and Community Kitchens
  • Assist in developing media pitches and storytelling angles

Content & Field Support

  • Serve as a point of contact for content offload during deployments
  • Provide on-the-ground support for photo and video capture when needed
  • Assist with basic editing of photo/video content
  • Support real-time storytelling efforts from the field

Qualifications

  • Experience in PR, communications, journalism, or social media
  • Strong writing and storytelling skills (AP Style preferred)
  • Ability to work in fast-paced, high-pressure environments (especially during disaster response)
  • Basic photo/video capture and editing skills
  • Strong organizational and coordination skills
  • Willingness to travel and deploy

Preferred Background

  • Previous experience in media, nonprofit communications, or field-based storytelling
  • Familiarity with disaster response or humanitarian work
  • Passion for mission-driven storytelling and serving others

Preferred Personal Qualities

  • Adaptable and flexible in rapidly changing environments
  • Strong communicator with the ability to represent the organization well
  • Highly organized and detail-oriented
  • Self-starter who can take initiative in the field
  • Team-oriented with a willingness to jump in wherever needed
  • Calm under pressure and able to problem-solve in real time
  • Passion for mission-driven work and serving others

Salary.com Estimation for PR & Social Coordinator in Virginia, VA
$65,434 to $79,684
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