What are the responsibilities and job description for the Atlanta Falcons College Brand Ambassador position at Mercedes-Benz Stadium?
Atlanta Falcons College Brand Ambassador
The Atlanta Falcons launched the Mercedes-Benz Stadium College Pass in 2022, which is a program that offers college students discounted tickets to select Falcons games, United matches, and Mercedes-Benz Stadium events. The Falcons are seeking current local college student(s) to serve as brand ambassadors on campus and at grassroots marketing events around their community to promote the Mercedes-Benz Stadium College Pass program and help grow the Falcons collegiate fanbase. The Atlanta Falcons College Brand Ambassadors will be responsible for driving and shaping the Falcons image on campus by promoting upcoming games, events, and special offers to the student population. The goal of a Falcons brand ambassador is to excite students in new and unique ways while increasing ticket sales on a collegiate level.
Responsibilities:
- Promote Mercedes-Benz Stadium College Pass on respective campus.
- Identify and build relationships with key student groups on campus that would be interested in bringing their groups to Falcons games.
- Always represent the Falcons brand on campus, consistently acting professionally and being courteous to fellow students, campus administrators, and local community leaders.
- Become a credible brand expert: know our team and our product offerings.
- Work with Falcons Brand Marketing and Ticketing teams to identify new or untapped advertising and sales opportunities on and around campus.
- Promote the Falcons on campus by wearing team-issued apparel and using provided marketing collateral to spread the word and create buzz around special events and promotions.
- Build brand awareness via social network sharing of relevant Atlanta Falcons content.
- Create weekly reports to send to Falcons Brand Marketing Team. Reports may include: providing a summary of your communication with sales/advertising prospects, event/promotion recaps, general market analysis for your campus, timesheets, and suggestions for future Falcons-related sales and marketing opportunities on campus.
Qualifications Required
- College student with a Business (sales, marketing, sport management) major preferred.
- Must have access to reliable communication (phone and email).
- Must have reliable transportation during the school year to attend meetings at Falcons offices in downtown Atlanta.
- Passion for sports and knowledge of the Falcons preferred.
- Previous business/leadership experience preferred. This may include prior work in event marketing/promotions, previous brand ambassador experience, or involvement on-campus in a student group or Greek life.
- Ability to work an average of 5 hours per week, plus attend various events (as needed) both on campus and in Atlanta.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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