What are the responsibilities and job description for the Head of Brand position at Mendable?
You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.
Salary Range: $160,000–$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)
Equity Range: Up to 0.1%
Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time
Experience: 4 years owning brand at a developer-facing or technical product company
Visa: US Citizenship/Visa required
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k GitHub stars by building the fastest way for developers to get clean, structured web data.
We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.
What You'll Do
Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.
A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.
Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.
Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.
What We're NOT Looking For
We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Benefits & Perks
Available to all employees
Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.1% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
Available to SF-based employees
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us
Interview Process
Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. A quick note on why Firecrawl, and what you'd want to change about how we show up today.
Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first.
Deep Dive Chat (~45 min) — Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario — how would you approach differentiating Firecrawl against our closest competitors?
Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
Paid Work Trial (1–2 weeks) — Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.
Decision — We move fast after the trial.
If you want to own the brand of one of the fastest-growing developer tools on the internet — and you have the writing and instincts to back it up — this is your shot.
👉 Apply now.
Salary Range: $160,000–$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)
Equity Range: Up to 0.1%
Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time
Experience: 4 years owning brand at a developer-facing or technical product company
Visa: US Citizenship/Visa required
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k GitHub stars by building the fastest way for developers to get clean, structured web data.
We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.
What You'll Do
- Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
- Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
- Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
- Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
- Partner directly with founders and product to align brand with roadmap and GTM priorities
- Shape the content calendar and own the cadence of what goes out across every channel
- Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours
Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.
A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.
Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.
Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.
What We're NOT Looking For
- Brand strategists who hand off execution to someone else
- People who measure success in impressions and engagement rate over organic growth and real developer mindshare
- Anyone who needs a brand playbook handed to them before they can start
We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Benefits & Perks
Available to all employees
Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.1% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
Available to SF-based employees
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us
Interview Process
Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. A quick note on why Firecrawl, and what you'd want to change about how we show up today.
Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first.
Deep Dive Chat (~45 min) — Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario — how would you approach differentiating Firecrawl against our closest competitors?
Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
Paid Work Trial (1–2 weeks) — Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.
Decision — We move fast after the trial.
If you want to own the brand of one of the fastest-growing developer tools on the internet — and you have the writing and instincts to back it up — this is your shot.
👉 Apply now.
Salary : $160,000 - $210,000