What are the responsibilities and job description for the Head of Brand & Design position at Liberate?
About Liberate
Liberate is the System of Action for Insurance—deploying insurance-native AI agents across sales, service, and claims to resolve customer requests end-to-end across voice and digital channels. Unlike basic voice bots or horizontal AI platforms, Liberate orchestrates complete workflows with built-in governance, safety controls, and full auditability designed for regulated, long-form customer interactions.
The Role
We're hiring a Head of Brand & Design to elevate Liberate's brand to match our next chapter of positioning: modern, enterprise-grade, and unmistakably credible in a regulated market.
This is a senior player/coach role. You'll lead the brand and creative function end-to-end—setting the bar for craft and consistency while personally shipping high-impact work. You'll also manage existing agency partners and build a small in-house team (expect to hire 1-2 designers).
Key context: Our visual identity is directionally locked. The biggest opportunity is to sharpen the voice, tone, consistency, and polish across every channel and customer touchpoint.
What You'll Own
First 30-60 days
Liberate is the System of Action for Insurance—deploying insurance-native AI agents across sales, service, and claims to resolve customer requests end-to-end across voice and digital channels. Unlike basic voice bots or horizontal AI platforms, Liberate orchestrates complete workflows with built-in governance, safety controls, and full auditability designed for regulated, long-form customer interactions.
The Role
We're hiring a Head of Brand & Design to elevate Liberate's brand to match our next chapter of positioning: modern, enterprise-grade, and unmistakably credible in a regulated market.
This is a senior player/coach role. You'll lead the brand and creative function end-to-end—setting the bar for craft and consistency while personally shipping high-impact work. You'll also manage existing agency partners and build a small in-house team (expect to hire 1-2 designers).
Key context: Our visual identity is directionally locked. The biggest opportunity is to sharpen the voice, tone, consistency, and polish across every channel and customer touchpoint.
What You'll Own
- Brand consistency, voice & tone system (your #1 priority)
- Establish and own Liberate's voice tone guidelines (and make them usable across Marketing, Sales, and leadership comms).
- Build a "brand QA" operating system that ensures consistency and polish across web, campaigns, sales assets, events, and social.
- Create scalable templates and a lightweight brand governance process so teams can move fast without drifting.
- Translate positioning into world-class creative (brand → GTM)
- Turn our differentiators—System of Action, resolution vs. deflection, governed execution, and auditability—into simple, compelling visual stories that land with insurance execs.
- Own the look/feel of core GTM assets: company deck, 1-pagers, proof/ROI visuals, product narrative diagrams, and campaign creative.
- Partner closely with Product Marketing to keep message-market fit tight and to evolve how we express outcomes (speed-to-resolution, CX, cost).
- Web and lifecycle creative (premium conversion)
- Own design direction for the website experience (page templates, landing pages, conversion flows) and ensure the site reflects "modern trusted enterprise-ready."
- Partner with Growth/Demand Gen on CRO and paid creative systems (ad-to-landing-page continuity).
- Field & events creative (credibility at executive altitude)
- Create a premium, cohesive design system for events: executive dinners, conference presence, signage, handouts, follow-up kits.
- Make "trust signals" visible in the work (governance, safety, audit trail, enterprise readiness).
- Team & agency leadership (player/coach)
- Lead and maximize current agencies/contractors; set clearer briefs, tighter review loops, and higher craft standards.
- Hire, develop, and coach 1-2 in-house designers over time.
- Establish a simple creative ops cadence (intake → brief review → ship).
First 30-60 days
- Brand asset audit completed; clear priorities and a "consistency plan" across channels.
- Shipped quick wins: refreshed core templates (deck/1-pager/social), tightened voice/tone guidance, and an upgraded visual polish pass on key pages/assets.
- Liberate looks and sounds like the category leader: consistent, modern, and enterprise-grade everywhere.
- A repeatable creative system is in place across: web, paid, sales assets, and events.
- A distinctive Liberate "signature" creative language exists for the System of Action story and is broadly adopted internally.
- Reports to: VP Marketing
- Dotted line: Product (tight partnership; no direct ownership of product design unless later expanded)
- Close partners: Product Marketing, Growth/Demand Gen, Events/Field, Sales leadership, and exec team.
- 12-15 years in brand/design roles with deep hands-on craft (you still design).
- Proven experience in Series A-C environments (or equivalent pace/ambiguity), building systems that scale.
- Strong portfolio showing:
- Brand systems guidelines (not just one-off campaigns)
- Enterprise storytelling (web, decks, narratives that persuade skeptical buyers)
- High polish and clear taste
- Comfort marketing into regulated or trust-first categories (insurance/fintech/health/security) and translating complexity into clarity.
- Strong agency management skills (briefing, feedback, QA, and shipping).
- Experience building brand in vertical SaaS, workflow automation, contact center tech, or insurance tech.
- Motion/interaction design chops (for web and product storytelling).
- Experience building executive/event experiences.
- San Francisco Bay Area preferred, but not required.
- Expected travel to corporate in Berkeley every 4-6 weeks during early months (then can flex based on team rhythm).