What are the responsibilities and job description for the Sr. Inbound Business Development Representative position at Meltwater?
Description
As an Enterprise Marketing Inbound BDR, your primary responsibility is to serve as the first point of contact for inbound leads generated by the marketing team. You will engage, qualify, and convert these leads into sales opportunities, ensuring a seamless handoff to the enterprise sales team. This role is focused on engaging with enterprise-level prospects and clients and requires a strong mix of strategic thinking, effective communication, and close collaboration with both marketing and sales.
What You’ll Do:
Lead Engagement & Qualification
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We’re proud of our diverse team of 2,200 employees in 50 locations across
25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
As an Enterprise Marketing Inbound BDR, your primary responsibility is to serve as the first point of contact for inbound leads generated by the marketing team. You will engage, qualify, and convert these leads into sales opportunities, ensuring a seamless handoff to the enterprise sales team. This role is focused on engaging with enterprise-level prospects and clients and requires a strong mix of strategic thinking, effective communication, and close collaboration with both marketing and sales.
What You’ll Do:
- Act as the front-line representative for inbound marketing-generated leads
- Qualify and nurture enterprise MQLs (Marketing Qualified Leads)
- Collaborate with marketing to enhance lead quality and campaign performance
- Help bridge the gap between marketing activity and pipeline creation. Help with marketing programs when needed
Lead Engagement & Qualification
- Proactively engage inbound leads via phone, email, and LinkedIn
- Research and personalize outreach based on the contact's role, account type, and campaign history
- Identify prospect pain points and assess sales-readiness
- Schedule qualified discovery meetings for the enterprise sales team
- Build nurture paths with contextual content utilizing marketing assets (e.g., Meltwater reports, case studies)
- Participate in enterprise marketing events as needed (e.g., staffing demo stations, coordinating logistics)
- Assist with sales marketing collaboration efforts including pre- and post-event lead follow-up
- Help with marketing programs, data needs for events, marketing program outreach and onsite support at events
- Ensure smooth handover of qualified leads to the sales team with clear notes and context in SFDC
- Maintain consistent communication with AEs to align on lead quality and pipeline coverage
- Optimize conversion through timely and value-driven follow-ups
- Share qualitative feedback on lead quality, campaign messaging, and channel performance with the marketing team
- Actively contribute to refining inbound processes and playbooks with the BDR Manager and Marketing
- Accurately claim and update leads in Salesforce (SFDC)
- Track engagement activity and outcomes to support reporting and analysis
- Report weekly progress on KPIs to both the direct manager and BDR leadership
- Maintain clean data for visibility into lead status, conversion, and campaign ROI
- Fast, relevant engagement with every MQL
- High conversion of marketing-generated leads into pipeline
- Constructive collaboration with sales and marketing teams
- Meaningful impact on enterprise marketing-sourced pipeline creation
- Positive feedback from AEs on handoffs and lead quality
- Bachelor's degree in Marketing, Business Administration, or related field.
- 1 years of sales experience in a B2B/SaaS company.
- Experience in client and prospect communications, acquired from either sales or marketing roles.
- Excellent written and verbal communication skills.
- Proven drive and a continuous learning mindset.
- Understanding of field business and target audiences.
- Marketo and Salesforce experience is a plus
- Openness to a hybrid work schedule, requiring in-office presence for 2-5 days a week.
- Exceptional leadership skills to motivate and guide the team to accomplish revenue goals
- Team player with exceptional organization skills and the ability to work strategically and tactically.
- Ability to travel when needed
- Legal authorization to work in the country of hire is mandatory for this position.
- Enjoy comprehensive paid time off that allows you to have an enhanced work-life balance.
- Excellent medical, dental, and vision options
- 401(k) matching, life insurance, commuter benefits, and parental leave plans
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career
- Base Salary of $47,600 - 63,700 USD per year [discretionary] quarterly bonus [subject to the terms of the applicable bonus plan]
- Total compensation range for this position: $$68,000 - $91,000 USD per year.
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We’re proud of our diverse team of 2,200 employees in 50 locations across
25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
Salary : $47,600 - $91,000
