What are the responsibilities and job description for the Director, Global Content, Creative, & Website Operations position at Meltwater?
Description
What We're Looking For:
This is a strategic and hands-on leader responsible for translating Meltwater's brand strategy into powerful creative, content, and digital experiences. This role brings the brand to life ensuring our story shows up consistently and impactfully across every channel and touchpoint.
Working closely with the Brand Marketing team, this leader will unite content, design, and digital execution under one vision that builds awareness and drives growth. They'll also champion AI-assisted workflows to enhance creativity, improve efficiency, and help these teams scale their impact.
Equal parts visionary and operator, this role blends storytelling, design, and digital innovation to deliver a world-class brand presence.
What You'll Do:
Content Strategy & Storytelling
Translate Meltwater's brand strategy into a cohesive global content plan that builds awareness and deepens engagement across key audiences.
Develop content (blogs, reports, guides, and bylines) that communicate Meltwater's brand story and the value of our products to global audiences.
Build a scalable customer stories and testimonial program to showcase product value
Oversee content planning, creation, publishing, and performance measurement.
Ensure discoverability across search and LLMs through execution of our GEO strategy.
Introduce and guide smart AI-assisted workflows that support writers in producing content at scale.
Creative Direction & Brand Expression
Lead the creative team, setting the standard for campaigns, events, video, and design systems.
Support all departments to deliver creative that drives both brand affinity and revenue.
Drive the creative vision for the Meltwater Summit, delivering a standout brand experience across live, digital, and campaign environments.
Partner with the Brand Marketing team on the creation and execution of a 2026 digital-first brand campaign
Manage agencies to scale creative production.
Website Experience
Own Meltwater's global web presence, including UX/UI, content architecture, and site performance.
Bring the brand to life online through modern design, intuitive navigation, and compelling storytelling.
Partner with product marketing teams to ensure web content clearly communicates product value and drives conversion.
Drive continuous optimization and experimentation to improve conversion rates in collaboration with the digital team.
What You'll Bring:
8-10 years leading brand, creative, and digital initiatives in B2B SaaS or high-growth tech environments.
Proven success driving creative transformation, web innovation, and high-performing content teams.
Expertise in creative direction and website management
Experience developing content strategies optimized for search and generative AI visibility.
Strong ability to interpret brand strategy and translate it into high-impact creative and digital execution.
Exceptional communicator and leader; skilled at inspiring teams and aligning cross-functional stakeholders.
Experience managing in-house creative talent and agencies to deliver exceptional global campaigns.
Bachelor's degree required; advanced degree in Marketing, Design, Communications, or related field preferred.
What We Offer:
Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
Energetic work environment with a hybrid work style, providing the balance you need.
Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
America Compensation Verbiage
Base Salary of $145-$165K USD per year discretionary annual bonus subject to the terms of the applicable bonus plan.
Total compensation range for this position: $145k-$198k USD per year.
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We're proud of our diverse team of 2,200 employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
