What are the responsibilities and job description for the Marketing Analytics Manager position at Melaleuca, Inc.?
Company Profile
At Melaleuca, our mission has remained constant: “Enhancing the Lives of Those We Touch by Helping People Reach Their Goals.”
For nearly 40 years, we’ve built a business around wellness—creating safer, more effective products that promote the physical, environmental, financial, and personal well-being of millions worldwide. Recognized by Forbes and USA Today as one of America’s top employers, Melaleuca is a debt-free company that has never had a layoff in its history.
Our people are our greatest asset. When you join Melaleuca, you become part of a purpose-driven team committed to making products that truly make a difference—for our customers, our planet, and our community.
As the Marketing Analytics Manager, you will play a key role in driving Melaleuca’s promotional success and customer engagement strategy. Guided by Melaleuca’s three Strategic Imperatives—growing Members globally, maximizing operational efficiencies, and cultivating Team Member growth and development—this role focuses on designing, executing, and optimizing marketing checkout promotions that support both business growth and customer loyalty.
You will collaborate closely with cross-functional partners across Marketing, IT, and International teams to ensure seamless promotion execution, strong analytics, and continual process improvement.
Overview
As the Marketing Analytics Manager, you will play a key role in driving Melaleuca’s promotional success and customer engagement strategy. Guided by Melaleuca’s three Strategic Imperatives—growing Members globally, maximizing operational efficiencies, and cultivating Team Member growth and development—this role focuses on designing, executing, and optimizing marketing checkout promotions that support both business growth and customer loyalty.
You will collaborate closely with cross-functional partners across Marketing, IT, and International teams to ensure seamless promotion execution, strong analytics, and continual process improvement.
Responsibilities
Lead Promotional Strategy: Create and execute Melaleuca’s annual checkout promotional strategy to drive customer engagement and conversion.
Develop Targeting & Segmentation: Identify and build customer target groups by querying, analyzing, and publishing data within promotion planning systems.
Ensure Execution Excellence: Oversee testing protocols and functionality across systems, leading regression testing of promotions globally.
Resolve and Communicate Issues: Triage and resolve customer-facing promotion issues in partnership with Web Marketing, Compass Admin, and IT teams.
Analyze and Optimize: Track, analyze, and report on promotional performance to key stakeholders; refine promotional strategies based on data insights and business conditions.
Support International Markets: Partner with global markets, IT PMO, and developers to resolve Compass Admin and promotion editor questions or bugs.
Manage Campaign Operations: Oversee the programming and execution of campaigns including Reactivation, Come Back & Shop, Limited-Time Offers, Flash Promotions, and Sales Events.
Contribute to Team Culture: Support Marketing and company initiatives, events, and continuous improvement efforts.
Qualifications
Education & Experience: Bachelor’s degree in Marketing, Business, Data Analytics, or related field; 3–5 years of experience in marketing analytics, promotions management, or digital campaign execution.
Analytical Expertise: Strong understanding of analytical methods for promotion optimization and data-driven decision-making.
Technical Skills: Familiarity with internal systems such as Compass Admin, JDE, and related promotional platforms.
Collaboration: Excellent communication skills and proven ability to work cross-functionally with Marketing, IT, and International teams.
Problem-Solving: Demonstrated ability to triage complex issues and deliver timely, effective solutions.
Innovation Mindset: Proactive approach to technology, process automation, and operational efficiency.
Team Orientation: A genuine willingness to help others succeed and contribute to a collaborative, respectful team culture.
Why Melaleuca
Award-Winning Workplace: Recognized by Forbes and USA Today as one of America’s Best Employers.
Financial Strength & Stability: Proudly debt-free and never had a layoff in nearly 40 years.
Purpose-Driven Mission: Every marketing initiative supports Melaleuca’s mission of Enhancing Lives.
Collaborative Culture: Work alongside talented professionals who share your passion for excellence, innovation, and growth.
Beautiful Location: Enjoy working in scenic Idaho Falls, Idaho, with an exceptional quality of life and strong sense of community.
Join Melaleuca—and use your analytical expertise to drive marketing innovation and enhance lives around the world.