Digital Marketing Analyst I

Company Profile

Digital Marketing Analyst

Enhance Lives. Drive Insights. Grow with Melaleuca.

At Melaleuca, "Enhancing the Lives of Those We Touch" is more than our mission — it's our purpose. For nearly four decades, we've been a leader in the wellness industry, providing safer, more effective products directly to millions of customers around the world.

We're a values-driven organization that believes in empowering people, fostering growth, and recognizing excellence.

Overview

As a Digital Marketing Analyst, you'll play a critical role in shaping the online experience for Melaleuca customers. You'll transform data into actionable insights that improve engagement, optimize performance, and drive e-commerce growth. This position blends analytical expertise with creative problem-solving and strategic thinking — all in service of enhancing the customer journey.

Responsibilities

Essential Duties & Responsibilities

• Lead website optimization analysis and reporting for the Digital Marketing team.

• Provide actionable insights and recommendations to Senior Management, Marketing, Sales, Business Development, and Customer Care.

• Define key performance indicators (KPIs) and build clear, meaningful dashboards to support business decisions.

• Analyze site performance, conversion trends, user behavior, acquisition effectiveness, and promotional results — identifying opportunities to increase engagement and revenue.

• Partner with developers to implement new tracking, analytics, and reporting tools; ensure accuracy and data integrity.

• Translate data findings into business insights that enhance the customer experience and support Melaleuca's long-term growth.

• Maintain a strong understanding of Melaleuca's brand, marketing strategy, and company goals to ensure analytics align with our mission.

• Perform additional duties and projects as assigned.

Qualifications

Minimum Qualifications

• Ability to legally work in the USA
• Ability to relocate to Idaho Falls, ID and work in-person 5 days a week.

• Bachelor's degree in Business, Marketing, Mathematics, Statistics, or a related field with outstanding academic performance

• Proficiency with statistical tools, methodologies, and data-driven decision-making (including hypothesis testing, lift, and impact analysis).

• Strong background in time-series and comparative data analysis.

• Expertise in data visualization — able to deliver clear, concise, and actionable reports.

• Experience with customer behavior analysis (segmentation, clustering, targeting).

• Understanding of cross-channel relationships across marketing platforms, content, and offers.

• Knowledge of upsell and cross-sell strategies, including offers, promos, and bundling approaches.

• Exceptional problem-solving, critical thinking, and organizational skills.

• Self-motivated with a Find a Way or Make a Way" mindset.

• Coachable, flexible, and able to thrive in a fast-paced environment.

• Strong written and verbal communication skills.

• Proven ability to handle sensitive information with confidentiality and discretion.

• Team-oriented collaborator with a passion for idea sharing and continuous improvement.

• Consistent accuracy and attention to detail under deadline pressure.

Why Melaleuca

Why You'll Love Working Here

• Mission-Driven Culture: Every role at Melaleuca contributes to improving lives — including yours.

• Opportunities for Growth: We prioritize internal promotions and long-term career development.

• Values-Based Leadership: Integrity, trust, and respect define how we work and who we hire.

• Team Environment: Collaboration and open communication are central to how we achieve success together.

• Meaningful Impact: Your analysis will directly shape the digital experience for millions of Melaleuca customers.

Benefits & Perks

Melaleuca offers one of the best employee benefit packages in Idaho and beyond — reflecting our belief that taking care of our people helps them take care of others.

• Comprehensive medical, dental, and vision coverage

• 401(k) plan with company match

• Profit-sharing bonus program

• Paid time off (PTO) and paid holidays

• Wellness program and on-site fitness center

• Employee assistance program (EAP) for counseling and resources

• Product discounts on Melaleuca wellness products

• Career development and advancement opportunities within a growing global company

• Beautiful corporate campus with walking trails, on-site cafeteria, and employee events