What are the responsibilities and job description for the Marketing Manager position at Medical Essential Diagnostics?
About Us:At Medical Essential Diagnostics, we are committed to improving the health and well-being of our communities by providing essential cardiopulmonary diagnostic screenings to first responders, educators, and state employees across New Jersey. We are expanding our outreach and are looking for a motivated Marketing Associate to join our team.Key Responsibilities:Strategic Planning & Market PositioningCreate and implement marketing strategies aligned with business goals.Conduct market research to identify opportunities, trends, and client needs.Develop strategies to enhance brand recognition, awareness, and loyalty.Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions.Campaign Development & ExecutionPlan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives.Ensure consistency in brand messaging and visual identity across all marketing channels.Conduct cold calling and outreach to prospective clients as needed.Oversee the social media team and their content strategy and execution.Oversee mobile team development, scheduling, and growth initiatives.Team Leadership & Staff DevelopmentManage and mentor a team of marketing professionals, fostering a collaborative and high-performance environmentLead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes.Coordinate with team leads and representatives to ensure KPIs are being met across all roles.Performance Management & ReportingTrack and evaluate campaign performance to optimize results.Monitor key performance indicators (KPIs) and provide regular performance reports to leadership.Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers.Use data-driven insights to refine marketing strategies and enhance campaign effectiveness.Collaboration, Operations & ComplianceMaintain strong relationships with external partners, vendors, and agencies.Follow all Marketing SOPs to ensure operational consistency and compliance.Other duties as assigned.Qualifications:Bachelor’s Degree in related fieldProven marketing or sales experience Ability to effectively lead a teamStrong attention to detailStrong multitasking skillsStrong communication skillsLogistics experienceManagement experience8:30AM-4:30PM, Full Time, Monday - Friday