What are the responsibilities and job description for the Marketing Manager position at Medical Essential Diagnostics?
Company Description:
Medical Essential Diagnostics is a New Jersey–based healthcare provider specializing in advanced preventive screenings and diagnostic testing. The company focuses on early detection of cardiovascular, pulmonary, and other serious health conditions through comprehensive, state-of-the-art evaluations. Serving professionals such as first responders, educators, and public service employees, Medical Essential Diagnostics is committed to improving long-term health outcomes by identifying risks before they become critical issues.
Role Description
We are seeking a full-time, on-site Marketing Manager to join our team in Princeton, NJ. In this role, the Marketing Manager will develop and implement marketing strategies, oversee campaigns, analyze performance metrics, and manage budgets. They will work closely with cross-functional teams to ensure cohesive branding, craft compelling content, and execute digital and traditional marketing initiatives. This role also involves building relationships with stakeholders and identifying new opportunities to enhance brand visibility.
Qualifications
- Strategic planning and campaign management skills
- Proficiency in Digital Marketing, including SEO, SEM, email marketing, and social media management
- Content creation, copywriting, editing, and storytelling abilities
- Data analysis and reporting skills to measure campaign performance and ROI
- Excellent project management, organizational skills, and attention to detail
- Strong communication skills and experience in stakeholder collaboration
- Background in Marketing, Business, Communications, or related fields
- Experience with marketing tools and platforms such as Google Analytics, CRM systems, and marketing automation software
- Knowledge of branding principles and consumer behavior is a plus