Marketing, Senior Manager, ABM

Overview

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike.

We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees.

We empower exceptional people to create extraordinary experiences together.

Bring your whole self.

The Role and Team

As part of our Global Demand Generation team, you will be responsible for developing and executing strategic ABM programs to drive revenue growth within target enterprise accounts. This highly cross-functional role will collaborate closely with field marketing, content, marketing operations, product marketing, sales, and revenue operations to deliver full-funnel impact.

As the Senior ABM Manager, you will design and execute multi-channel campaigns, focusing on expanding high-value customer accounts, growing their footprint, and increasing revenue. You will also leverage data-driven insights to measure and optimize campaign performance and will be expected to present regularly to senior marketing leaders.

Responsibilities

• Develop and execute Medallia’s ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts, aligning with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy.
• Design and execute integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events, and web personalization) with tailored content experiences by buyer role and vertical.
• Understand and develop ABM strategies to surround Enterprise buying committees, addressing pain points, demographics, engagement patterns, and driving buying groups to sales conversations.
• Partner with content marketing to identify and produce campaign content that guides personas through their buyers’ journeys.
• Brief and manage internal and external execution teams (creative, digital advertising, SEO, social media, online and offline events) to build and execute programs.
• Manage program budgets and optimize return on ad spend/return on investment.
• Analyze data to monitor program success, optimize activities based on findings, review results with senior leadership, and provide forecasts and plans for future periods.
• Collaborate cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets.
• Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs, ensuring campaign alignment and progress.
• Report weekly on insights, blockers, and next steps to relevant stakeholders.
  
  
  

Qualifications

Minimum Qualifications

• Bachelor's degree or equivalent relevant experience.
• 7 years in B2B marketing, including at least 3 years in ABM-specific roles.
• Demonstrated experience driving impact on pipeline growth and deal velocity via ABM initiatives.
• Demonstrated experience with ABM and sales orchestration platforms (e.g., ZoomInfo, 6sense, Demandbase, LinkedIn Ads, Salesforce, Qualified).
  
  
  

Preferred Qualifications

• Experience in enterprise, SaaS, or MarTech marketing.
• Knowledge of enterprise buying committees and complex deal cycles.
• Experience with analytics tools: Adobe Analytics, GA, digital experience analytics
• Strong leadership, communication, and presentation skills to drive consensus and articulate program recommendations to senior executives.
• Deep knowledge of omnichannel digital marketing and working with channels such as Paid Advertising, Email, Web, and Social Media.
• A balance of creative thinking, strong project management, and analytical skills.
• Ability to lead cross-functional project teams across geographies.
  
  
  

Medallia is committed to equal pay and transparency. The annual base salary range for this position is $126,000 - $192,000. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors. Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, candidate’s work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.

At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal-opportunity workplace and is an affirmative-action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.