What are the responsibilities and job description for the Ad Operations Manager position at Medal?
About Medal
Medal is the largest platform for gaming clips — where millions of players capture, share, and relive their best gaming moments every day. We’re building the future of social experiences around gameplay, and advertising is a core part of how we connect brands to this massive, engaged audience.
The Role
We’re looking for a hungry, hands-on Media Strategist / Ad Operations Manager with 3–5 years of experience in media planning, ad operations, or campaign strategy. This is a hybrid role that blends creative campaign design with technical execution, data analysis, and client-facing account management. You’ll work across the full lifecycle of campaigns — from concept and proposal to trafficking, optimization, and reporting — helping leading brands show up authentically in gaming.
What You’ll Do
Medal is the largest platform for gaming clips — where millions of players capture, share, and relive their best gaming moments every day. We’re building the future of social experiences around gameplay, and advertising is a core part of how we connect brands to this massive, engaged audience.
The Role
We’re looking for a hungry, hands-on Media Strategist / Ad Operations Manager with 3–5 years of experience in media planning, ad operations, or campaign strategy. This is a hybrid role that blends creative campaign design with technical execution, data analysis, and client-facing account management. You’ll work across the full lifecycle of campaigns — from concept and proposal to trafficking, optimization, and reporting — helping leading brands show up authentically in gaming.
What You’ll Do
- Campaign Planning & Strategy: Design and plan multi-channel media campaigns that resonate with gaming audiences, including bespoke activations and creative integrations.
- Ad Ops & Execution: Traffic, QA, and manage campaigns end-to-end across platforms like Prebid, GAM, and major SSP/DSP partners.
- Creative Collaboration: Partner with design and product teams to shape innovative ad experiences, including custom creatives, rewarded experiences, and branded content.
- Account Management: Serve as a trusted point of contact for clients and agencies — own campaign communication, pacing, performance updates, and post-mortems.
- Data Analysis: Pull, parse, and analyze data from various ad tech and analytics platforms. Translate insights into actionable recommendations to improve performance and deliver value.
- Optimization & Innovation: Constantly test, learn, and iterate on campaign strategies, ad formats, targeting tactics, and creative approaches to push results forward.
- 3–5 years in media planning, ad operations, or digital advertising, ideally in gaming, tech, or agency environments.
- Strong understanding of modern ad tech — especially Prebid, Google Ad Manager (GAM), and programmatic ecosystems.
- Hands-on experience trafficking and optimizing campaigns across multiple platforms.
- Demonstrated creative sensibility — able to brainstorm and build compelling campaign concepts with brands.
- Experience working directly with clients and managing relationships from kickoff to wrap-up.
- Analytical mindset — highly skilled at pulling data from disparate sources, building reports, and finding stories in the numbers.
- A proactive, “figure it out” attitude — eager to roll up your sleeves and grow with a fast-moving team.
- Experience with branded content, influencer programs, or custom creative production.
- Familiarity with gaming culture and communities.
- Comfort presenting insights and recommendations to senior-level clients.
Salary : $160,000 - $220,000