What are the responsibilities and job description for the Senior Salesforce CRM Manager – CRM Strategy, Data Governance, Data Integrity & Marketing Automation position at MDA Edge?
About the Role: We are looking for a Senior CRM Manager to take ownership of our Customer Relationship Management (CRM) and Email Marketing Systems (EMS). This role focuses on optimising data quality, enhancing system functionality, and driving business development initiatives through effective CRM strategies.
Key Responsibilities
Key Responsibilities
- Manage and oversee the CRM and EMS platforms, ensuring seamless functionality and data accuracy.
- Design and implement efficient reporting systems to support business growth and strategic decisions.
- Oversee email campaigns, maintain templates, and manage automated communications.
- Work closely with business development teams to execute outreach strategies, events, and marketing initiatives.
- Improve data integrity and enrichment processes to maximise engagement and visibility.
- Monitor and address email deliverability issues, ensuring strong domain authority and reduced bounce rates.
- Provide training to internal teams and external partners on CRM best practices and system usage.
- Collaborate with IT and external vendors to enhance CRM integrations and drive system improvements.
- Maintain technical configurations to optimise performance and resolve system-related issues.
- Lead initiatives related to data governance, security, and compliance.
- Plan strategic mailing schedules and implement audience segmentation to refine marketing efforts.
- Support business development and digital marketing strategies with CRM-driven insights and automation.
- Expertise in CRM platforms, such as Salesforce, Intapp DealCloud, and EMS tools like Pardot, Vuture, Dispatch.
- Strong background in data hygiene, automation workflows, and campaign management.
- Advanced proficiency in Microsoft Office Suite, including Excel, Outlook, and Word.
- Familiarity with HTML and digital communication tools.
- Ability to manage complex projects, coordinate with multiple stakeholders, and maintain organisation.
- Understanding of marketing technology and business development methodologies.
- Bachelor's degree in a related field.
- At least 10 years of CRM administration and data management experience.
- Extensive background in eMarketing platforms, digital engagement strategies, data hygiene, enrichment tools, and marketing automation.
Salary : $160,000 - $200,000
