What are the responsibilities and job description for the Digital Media and PR Coordinator position at McLean & Potomac Dermatology and Skincare Center?
We are seeking a creative and experienced Digital Media and PR Coordinator to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.
To be considered for the beauty-obsessed Marketing Coordinator position—and to help us determine if your creative talents align with our aesthetic—we’d love for you to create a short, simple video as part of the application process.
Please use the attached materials and conduct light research to source b-roll footage that supports the theme and enhances the overall visual quality. Submission instructions are included in the attached Google Drive folder.
Digital Media Project - MircoTox
To Be Created:
- Cover image
- Caption with relevant hashtags
Included Materials:
- Voiceover audio
- B-roll footage of Dr. Lily
- Introduction clip featuring Dr. Lily
Please include a portfolio of relevant work (social media content, photography, design, or campaigns) with your application.
This is a full-time, in-person position based in McLean, VA, and requires a two-year commitment.
What You'll Do:
- Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
- Optimize company pages across platforms to enhance visibility and brand engagement
- Develop copy for social media, email marketing campaigns, and website content
- Collaborate with an external website team to update landing pages and on-site messaging
- Grow and engage social media audiences through strategic interaction and community building
- Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
- Manage and execute a monthly content calendar and schedule for timely campaigns
- Organize and maintain photo and video content libraries across internal servers
- Assist in writing and editing editorial content for external media features
- Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
- Analyze social media metrics and adjust strategies based on performance data
- Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
- Design marketing collateral such as brochures, signage, mailers, and promotional cards
What You'll Bring to the Team:
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience
- Strong written and verbal communication skills
- Proficiency in content creation (photo, video, and graphic design)
- Proven experience managing social platforms and using social analytics tools
- Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset
Benefits & Perks:
- Health, vision, and dental insurance
- 401(k) retirement plan
- Paid time off and holiday leave
- On-site free parking
- Generous employee discounts and complimentary cosmetic services
Salary : $3 - $5