Demo

Freelance Civil Engineering Copywriter

McKinley Marketing Partners
Alpharetta, GA Full Time
POSTED ON 9/14/2025
AVAILABLE BEFORE 10/12/2025
Job Description

Our client in the civil engineering industry is seeking a freelance copywriter with experience writing and editing for the civil engineering or construction industry. This role will focus on producing accurate, engaging, and persuasive content that communicates effectively to their clients. This is a freelance opportunity that will average 10-15 hours each week.

Key Responsibilities

  • Write and edit content including web copy, case studies, white papers, brochures, product sheets, blogs, presentations, and campaign materials.
  • Translate technical engineering concepts into clear, accessible messaging for contractors, engineers, and decision makers.
  • Partner with subject matter experts and marketing colleagues to ensure accuracy and alignment.
  • Maintain brand voice and consistency across all content formats.
  • Support integrated campaigns with copy tailored to digital, print, social, and event channels.
  • Conduct industry research to inform messaging and stay aware of trends and competitor positioning.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or related field—or equivalent experience.
  • 3 years of professional copywriting experience, ideally in civil engineering, construction, or technical B2B sectors.
  • Strong ability to simplify complex, technical information for diverse audiences.
  • Excellent editing, proofreading, and attention to detail.
  • Skilled at interviewing subject matter experts and creating polished copy from technical input.
  • Knowledge of SEO best practices preferred.
  • Writing portfolio demonstrating technical or B2B experience.

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